Perfumes Loewe launches first women’s fragrance under Solo franchise

Solo Ella will be rolled out to global domestic and travel-retail markets by the end of October

Spanish fragrance brand Perfumes Loewe (LVMH) today launched its first women’s fragrance under the Solo franchise, Solo Ella.

Speaking to BW Confidential at the TFWA World Exhibition and Conference in Cannes, Perfumes Loewe global pr and communications director Zahara Manchado said...

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