Redefining the role of the BA

Most agree that BAs don’t have the tools to properly sell fragrance, nor the requisite training to do their job

The industry needs to do more to train and empower BAs so they can sell more fragrance

Posing as a novice, international fragrance expert Michael Edwards entered the fragrance area of Saks Fifth Avenue, and asked...

Read the full article now!
Subscribe
89c14552d53ad0b37421a126524e4336%