Schwarzkopf launches customized haircare brand in cooperation with Tmall

Called My Specialist Hair Analysis, the brand is billed as offering breakthrough haircare technology with an advanced shopping experience

Henkel-owned Schwarzkopf has launched what it calls the first customized haircare e-brand, which it is selling exclusively on Chinese online shopping site Tmall.

Called My Specialist Hair Analysis, the brand is billed as offering breakthrough haircare technology with an advanced...

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