Sephora acquires digital technology platform

LVMH-owned Sephora Americas has acquired interactive digital technology platform Scentsa from multimedia company Crescent House Publishing. Sephora first introduced Scentsa’s Fragrance Finder, an in-store touch-screen technology designed to help consumers choose fragrances, in 2008. The technology is now present in...

Read the full article now!
Subscribe
7839b111d19d7f9ead905e7f6f748f86GGGGGGGGGGGGGGG