Shiseido inks joint business plan with Alibaba

A shampoo and an oil have been co-developed under the Aquair hair and bodycare brand

Shiseido has signed a joint business plan with Alibaba Group through its Shiseido China subsidiary.

Designed to strengthen the two parties’ long-term partnership, the move will leverage Shiseido’s innovation capabilities and Alibaba’s big data and consumer insight to strengthen product...

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