Skincare spend by Chinese male consumers doubled in 2018, says Tmall

In what Tmall calls the ‘male beauty era’ in China, the number of Chinese men who are buying beauty products is growing faster than that of women.

Tmall, the e-commerce platform by Chinese retailer Alibaba, registered a 31% increase in the number of men buying cosmetics in 2018 compared to the previous year, says Alibaba. In what Tmall calls the ‘male beauty era’ in China, the number...

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