Social media case studies: Fragrance brands and Instagram

Jo Malone London’s savvy efforts in wooing influencers, coupled with its sleek product design and photographic visuals, makes it a stand-out performer among fragrance brands on Instagram

A nose for Instagram: A look at brands doing fragrance well on the social network

Jo Malone London: Nurturing the tribes
Jo Malone London’s savvy efforts in wooing influencers, coupled with its sleek product design...

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