Superdrug installs “Trending on TikTok” stands in partnership with e.l.f. Beauty

UK-based retailer Superdrug has installed “Trending on TikTok” stands in-store in partnership with US beauty brand e.l.f. Beauty.

The move comes after the beauty brand’s TikTok campaign #eyeslipsface amassed over one billion views and resulted in one million users creating...

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