The Alchemist Atelier launches in Paris, offering device-aided fragrance creation

The Alchemist Atelier allows customers to take home personalized scents or purchase a device for home fragrance creation

The Alchemist Atelier—a new bespoke fragrance brand and retail concept borne from a partnership between Spanish group Puig and German home-appliance manufacturer BSH Hausgeräte—debuted this week in Paris.

Launched by the two companies’ Spain-based joint-venture Noustique, The Alchemist Atelier...

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