Tmall Global launches “perfume route” for niche fragrances

Tmall Global Overseas Fulfillment Warehouse in Germany

Alibaba’s cross-border e-commerce platform Tmall Global and Alibaba majority-owned logistics company Cainiao have launched a direct Europe-China flight for niche fragrance brands.

Called the “perfume route,” it launched last month for the holiday season and is said to provide more...

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