Headquarters: Melbourne, Australia
Price range: $50 (discovery set); $190 – $250 (50ml) Fort & Manle is an artisanal perfume house founded by Rasei Fort, and which specializes in luxury handcrafted fragrances.
Why it’s interesting: The fragrances are described as ‘individualistic, eclectic and often eccentric’ and make references to history and different cultures. The goal is to use the best raw materials, which Fort says sets the brand apart from the world of synthetic fragrances and me-too scents. The range currently comprises nine fragrances plus a discovery set.
Strategy & upcoming plans: The company is targeting luxury outlets in major cities around the world, specifically in the UK, Europe and Russia. The products are currently available on the brand’s website and at select high-end niche boutiques, such as Scent Bar in Los Angeles, Jovoy Parfums Rares in the UAE and Qatar, and Peony Haute Perfumery, Melbourne, as well as boutiques in Europe and Saudi Arabia. Fort & Manle may also launch home fragrances and grooming products.