Urban Decay tops L2’s Beauty US Digital IQ Index

L’Oréal-owned Urban Decay has topped the Digital IQ Index Beauty US 2016 compiled by research group L2. Benefit (LVMH) and Maybelline (L’Oréal) were in joint second place, while Lancôme (L’Oréal) and MAC (Estée Lauder Companies) were in joint fourth place....
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