What’s driving segmentation in the fragrance market and how fragrance houses are dealing with it

The market has become more segmented due to the growth of the so-called niche sector, and also as a result of consumers turning away from global trends and a one-size- fits-all approach

How the rise of niche and a demand for more local scents is driving segmentation in the market, and the ways in which fragrance houses are dealing with it  

More segmentation in the scent market is proving to be...

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