Zoom in on: Alibaba & 11.11

Beauty brands were among the top performers in this year’s edition of Chinese e-commerce giant Alibaba’s 11.11 Global Shopping Festival

An analysis of what Alibaba’s 11.11 meant for beauty this year

Beauty brands were among the top performers in this year’s edition of Chinese e-commerce giant Alibaba’s 11.11 Global Shopping Festival, driving both engagement and sales in the 24-hour...

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