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and consulting frm Novignis. potential for 700 outlets, according to reports. In the pharmacy channel, players like A few concept stores also exist in Lagos, like Local frm Artee Group operates Park’N’Shop HealthPlus, at around 10 points of sale, also L’Espace, an outlet for local brands that has a and Spar banners in the country. Homegrown offer beauty products, while sister chain beauty department, while the upcoming Alara player Addide, meanwhile, currently has 23 Casabella International, with fve doors, offers concept store is expected to provide a much- stores, and offers beauty products, including Revlon beauty products, alongside various other needed avenue for luxury brands on Victoria some prestige fragrances. Euromonitor international brands. Island, near Lagos. International said in a recent report, however, Given the lack of prestige doors, the that there are still only 84 stores that it would standalone route may be the only real option for “ class as supermarkets in the country. prestige brands for some time to come. n Mall rental prices are high because of infrastructure and Nigeria prestige retail at a glance development costs which, The Persianas Group in turn, demands high sales. Number of malls: 3 Infrastructure is poor, red Persianas Group brought the mall to Nigeria in 2005 with its opening of The Palms, tape is plenty and offcials near Lagos’ wealthy Victoria Island enclave. The company, which is also the franchisee for various luxury brands in Nigeria, recently began building an extension to the often intervene complex that will add 60,000m (645,835ft ) of retail space when it opens in 2016. 2 2 The Palms Ibadan, in Nigeria’s third-largest city, is scheduled to open soon, and will ” house another MAC store, as well as Inglot Cosmetics, and will be anchored by a Shoprite supermarket. Broll consultant Norman Sander Estée Lauder Companies, meanwhile, has Essenza chosen to go the standalone route in Nigeria, Number of stores: 16 despite the high costs involved and, according Essenza claims to be Nigeria’s largest and oldest perfumery operator, with 16 doors in to sources, the concept has proved successful. Lagos, as well as Port Harcourt, Kaduna and Abuja. It operates an e-commerce site with French brand Black Up also operates a free delivery nationwide. standalone in Lagos’ Ikeja City Mall, its only such store outside France, which is run by local perfumery operator Montaigne Place. Montaigne Place Number of stores: 13 Mass sees development The perfumery chain operates 13 outlets around Nigeria, including a fagship spa that Despite demand for prestige, the majority of offers Murad treatments, and has branches in Abuja and Port Harcourt. It is Nigeria’s investment in retail is going into the mass- exclusive distributor for Clarins and also operates French brand Black Up’s only market channel, with mall openings offering standalone store outside France. opportunities for supermarket and hypermarket operators to anchor them. Both local and international players are taking part in this L’Espace boom, and are seen as a guarantee of quality by Number of stores: 1 middle-class Nigerians. L’Espace is a concept store that carries African brands, including beauty brands, Players include Shoprite, Park ‘N’ Shop and on Victoria Island in Lagos. Local haircare specialist The Kinky Apothecary has a Spar. Wal-Mart-owned Game has two stores. concession there, and the store also offers services such as skin treatments, blow- South Africa’s Shoprite has nine stores through dries and nail art. The store was set up in 2011 by two fashion designers, Isoken franchises in Nigeria, with a further 10 scheduled Ogiemwonyi and Wonuola Odunsi, who also organize a monthly fashion market in for 2014 and 2015. Franchise owner Retail Lagos, Le Petit Marché. Supermarkets Nigeria believes there is the September-October 2014 - N°19 - BW Confidential 57