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from Chinese passengers, and the US dollar focus is on reinforcing its position in core their place. Nuance, for example, introduced weak against the euro, the growth will come markets like the UK and Spain with store Haute Parfumerie, a corner for niche fragrances from European customers,” explains fragrance transformations, as well as entering new at Stockholm Arlanda airport in its terminal company BPI coo Eric Henry. territory such as Finland at Helsinki airport fve pier store last November. This followed There is also greater importance placed in March. Excluding new businesses, beauty the launch of the Haute Parfumerie boutique on price. “Consumers are even more price sales registered a 5% increase in 2013, concept for deluxe fragrances at Antalya T2 in conscious and are looking for a good bargain, predominantly driven by cosmetics across all September. Its commitment to the initiative can so from time to time we have a few good offers markets and skincare in the UK. be seen in the rollout schedule, slated to include on some lines,” says Henry. “More and more, This year, levels have risen slightly, as in its Russian stores, plus Lisbon and Zurich. retailers are using price to add clout to sales.” new stores drive development. A company Service also remains key to differentiate the Special offers, such as two for €49 on spokesperson explains: “As of the end of May, retail offer. New retail developments, such as fragrances, have helped to push sales for the category is growing at 6%, boosted by the opening of London Heathrow terminal 2 Amsterdam Schiphol concessionaire Kappé strong performances in Spain and Düsseldorf, a (known as the Queen’s terminal) in June, will no International, most of the time with a savings result of new stores in those locations. Beauty doubt push the boundaries of service, with the of between 35% and 40%, compared with the will see an extended offer in these new stores, frst airport personal shopping lounge. local market’s offer for travelers. Beauty buyer with a focus on strengthening and improving Looking ahead, recent reports indicate Roel Verhoeven states: “These activities have the consumer experience, while tailoring competition for retail spoils could further a huge impact on our turnover, as almost 50% and adapting services and products to intensify, as DFS Group has indicated intentions of sales are driven by Dutch travelers, which key nationalities.” to open a downtown duty-free store in Europe, is quite big for a small country and a huge although it has yet to confrm a location. international airport. They are very price driven, Pushing premiumization While each country will follow a different with a very aggressive local market, so price A push towards premiumization is on the fortune based on its macro economic and activity such as this is important.” agenda for many European travel retailers. aviation picture, price and premiumization will At World Duty Free Group meanwhile, the Premium niche scents, in particular, are fnding still be key to catching more consumers. n UUST GOT BETTER Now news headlines daily on www.bwconfidential.com All major news on the industry now published every day on our website News headlines complement analysis and interviews in our electronic publication and print magazine BW Confidential becomes a destination for keeping up-to-date with what’s going on in the industry and staying ahead of the competition The inside view on the international beauty industry The website - daily news The electronic publication - every two weeks The print magazine - four times a year 220x142mm.indd 2 24/09/13 15:47