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Comment BW Confdential 4 avenue de la Marne 92600 Asnières sur Seine France Tel: +33 (0)1 74 63 49 60 Fax: +33 (0)1 53 01 09 79 contact@bwconfdential.com Ups and downs www.bwconfdential.com Subscribe on page 129 Publisher he market may have started out on Nicolas Grob ngrob@bwconfdential.com Ta positive note this year, but it is still Editorial Director anybody’s guess how 2015 will end. The Oonagh Phillips frst half of the year saw encouraging ophillips@bwconfdential.com sales increases—in value at least—in Contributors Alex Wynne, Renata Ashcar, Tina Milton, key markets in Europe and in the US, Naomi Marcoulet, Sophie Douez, while many of the industry’s major Mayu Saini, Raphaëlle Choël, Yana Krupenina, Alvira Khan-Gordon, groups reported solid results for the Nadia di Martino period. For example, for the frst half, Editorial Coordinator & Assistant L’Oréal said it saw sales increase by Katie Nichol knichol@bwconfdential.com 14.7% buoyed by a positive currency effect, marking its strongest Art Direction reported growth in the past 20 years. Cover art direction: Kaïs Brahmi However, jitters caused by a devaluation in China’s currency Marketing Director and the country’s so-called Black Monday, which saw its stock Nicolas Leclerc nleclerc@bwconfdential.com market dive, combined with a slowdown in Hong Kong and Advertising many Asian economies, as well as a dismal outlook for Brazil has advertise@bwconfdential.com analysts worried about emerging markets and their impact on Subscriptions 1 year: electronic publication (20 issues) + global growth. print magazine (4 issues) + daily news + Against this backdrop, the industry continues to put its faith in a thematic guide: €549/US$769 Price per issue constant stream of new launches that it hopes will get it through Electronic publication: €25/US$35 the Christmas season. There is the usual line-up of fankers and Print magazine: €55/US$75 Thematic guide: €55/US$75 gift sets, but also this year, a few key launches such as Dior’s subscribe@bwconfdential.com introduction of men’s fragrance Sauvage and the frst scents BW Confdential is published by Noon Media from designers such as Azzedine Alaïa and Miu Miu. Whether this 513 746 297 RCS Nanterre Printed in France will be enough to convince a consumer who seems increasingly by Imprimerie de Champagne bored with fragrances, to buy either for herself or for a gift is Copyright © 2015. All rights reserved. Reproduction in whole or in part without another question. permission is strictly prohibited. Cover image credit: istock BW Confdential est édité par Noon Media SARL 4 avenue de la Marne, 92600 Asnières sur Seine Oonagh Phillips Directeur de la publication : Oonagh Phillips Imprimeur : Imprimerie de Champagne Editor in Chief ZI Les Franchises 52200 Langres ISSN 2109-3350 ophillips@bwconfdential.com Abonnement annuel: publication électronique (20 n°) + magazine imprimé (4 n°) + news quotidiennes + hors-série (1 n°): 549€/769US$ Prix de vente au numéro Publication électronique : 25€/35US$ Magazine imprimé : 55€/75US$ Hors-série : 55€/75US$ Dépôt légal à parution BW Confdential magazine n°24 novembre-decembre 2015 n° CPPAP 0512 T 90373 November-December 2015 - N°24 - BW Confidential 9