Page 43 - BWConfidential19_2

already lost battle for some ingredients that The inside view will be further limited or will have to disappear. on the international Yet, with more transparency and goodwill, the industry can reverse the trend with more beauty industry effective communication.” Some players are simply considering developing more fragrances for markets outside Europe that don’t fall under the same directives. Coming soon from But stricter regulations aren’t only confned to Europe; in markets such as the UAE, some BW Confidential brands are now asking for juices that comply with EU standards, while more stringent legislation is also starting to appear in Asia. The Future Speaking with one voice On the upside, some say suppliers are now better armed to face regulatory challenges. “The of Beauty industry is better organized today when it comes to responding to these demands and channeling their responses. The option of labelling potential allergens is a good thing, as it will allow us to keep consumers informed, without removing these ingredients altogether,” comments Symrise senior vice president global fne fragrance Béatrice Mouleyre. CPL Aromas’ Pickthall says that there is more opportunity for discussion than ever before: “The EU is becoming fairer about how the legislation is imposed and we are given the opportunity to discuss it—the fragrance industry is much better than it used to be at this. But sometimes, as an industry, we feel that the governing bodies have gone too far.” Laurent Mercier, global business director at Spanish fragrance house Eurofragances, says A special luxury that the industry itself is somewhat to blame for not being vigilant enough regarding regulations collector’s edition of how over the years: “We have only had a small taste Turning to technology the global beauty of what’s to come. Flavors have been regulated for a long time, but what we apply to our skin industry will look over hasn’t been a focus for very long and we are now paying for decades of negligence.” the next 10-15 years One senior executive adds: “We woke up to what was happening much too late. International fragrance association IFRA should be an organization that defends our industry, but Distribution: TFWA World Exhibition,Cannes this is not the case, because there are too many Luxe Pack Monaco diverse interests within the association”. + Subscriber copies Although fragrance houses have integrated regulation constraints into their business, better Publication date: October 2014 cooperation among industry players could help stymie these challenges in the future. n For advertising opportunities: > advertise@bwconfidential.com Autopromo-110x285-exe.indd 1 07/08/14 16:32