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Digital credit: istock Big data Making data work How the industry can get a better grip on big data by Naomi Marcoulet ig data has become a big word in and at any time, and cloud computing Balmost every industry. In the digital units have infnite stocking capacities for age, the beauty world is realizing it has to “ endless volumes of data. It is also an area get ready for the new realities of running Data combined with more data that is constantly changing and managing a business, which now revolves around creates even more data. […] it requires considerable investment, both streams of big data generated across Data today requires careful in time and money, and a good plan. The multiple platforms and channels. challenges are echoed by many an expert. The analysis of big data is expected curation to manage it and “It’s arduous,” sums up Joelle Kauffman, to give rise to unprecedented appropriate security measures head of marketing & partnership at opportunities—it has been hailed as the to protect it BloomReach, a company specialized in answer to everything, from personalizing managing big data. “The problem is that can be collected from virtually anywhere ” and physicalities—digital versus store. The ‘data’ is generated across channels, devices communication to predicting future purchases. But it is also a daunting territory data is generally not associated with one where there are seemingly no frontiers: data Mindshare Technologies chief product consumer across all those channels because officer Kurtis Williams 48 September-October 2014 - N°19 - BW Confidential