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News recap Retail In brief Update Nivea to exit travel retail Lynne Greene is to retire from the German group Beiersdorf is to exit travel retail in Europe for its Nivea brand and Estée Lauder Companies (ELC) focus on expanding the brand in the channel in other parts of the world. The in June next year. Greene, who is company said that the purchase behavior of shoppers in Europe in the travel- currently group president in charge retail channel is not as favorable as other regions. It now plans to focus on of the Clinique, Aveda, Origins, expanding Nivea’s presence in the Middle East, North Africa and India from its Ojon and Darphin brands and the MENA travel-retail base in Dubai. Beiersdorf said however, that it will continue recently created Men’s Skincare to monitor the travel-retail channel in Europe and could re-evaluate its decision. Group, joined the frm nearly 40 Nivea entered European travel retail in 2010 with the creation of a Switzerland-based global travel-retail years ago as an account executive. division and a partnership with operator Gebr Heinemann. French group L’Oréal has created a general management structure Sephora signs new partner for India for France, which will be headed LVMH-owned Sephora has signed up a new partner for its Indian by Hervé Navellou, president of business, its third since it entered the market around three years the Western Europe Zone for ago. Sephora has inked a deal with textile and clothing group the consumer products division. Arvind to manage its three stores in Delhi and one store in Pune. Navellou will also take on the Arvind says it expects to open 40-45 stores for Sephora in the role of general manager of the next four years. Sephora had previously partnered with Genesis consumer products division in Luxury and DLF Brands for its Indian operations. France. The L’Oréal France general Analysts said that Sephora has experienced teething problems in India, in part due to its partners’ perceived management team will supervise lack of experience in the beauty area. While Sephora was said to have been received with enthusiasm in India, the country management its slow pace of store openings and inability to replenish stocks quickly was disappointing. The chain has also committee comprising the general had problems retaining beauty advisors, which is a challenge for most players in the market. managers of the group’s four divisions in France. Hermès open frst fragrance-only store Sephora ceo Christopher de French brand Hermès opened its frst ever standalone Lapuente has expanded his role perfumery in September. The 82m (833ft ) store, in at LVMH and is now also ceo of 2 2 Manhattan’s Brookfeld Place complex in New York, offers LVMH Fragrance Brands (Givenchy, the brand’s fragrance and home fragrance collections, Kenzo, Fendi), Guerlain, Beneft as well as its Le Bain Hermès toiletries line in a setting and Make Up For Ever. LVMH also designed to be reminiscent of a home with a garden area appointed Ian Rogers as chief at its entrance and different room areas to showcase the digital offcer of the group. Rogers brand’s products. The central room, which is referred to as a library, features the brand’s fragrance collections, was most recently senior director including Hermessence, which can be customized with leather cases and monograms in the store. The store of iTunes at Apple. also features large screens that project images from artists. Shiseido has created a global travel-retail marketing team Arden opens Paris pop-up to support its expansion in Elizabeth Arden opened its frst pop-up store in France in the channel. The new, division, September. The 80m (861ft ) store located in Paris’ 16th based in Singapore, is headed 2 2 arrondissement, will be open until December 31. The store has by marketing director Elisabeth been designed to resemble a New York loft, stocks over 400 skus Jouguelet. In the team, Pauline and offers services from the brand’s Red Door Spa. It will also Ong is in charge of brand include products that have not been sold in France. management for the Shiseido, The pop-up will offer a range of services: The Foundation Shade Clé de Peau Beauté and Auprès Matchmaker to help consumers fnd a foundation suited to their skin color and texture; the Oxygen Blast brands, and Michelle Tong will Facial, an express facial that gives an infusion of oxygen and minerals to the skin and a skincare and make-up handle Nars, Bare Minerals and bar for personalized consultations. The store also features a lounge area for longer consultations. Serge Lutens. News headlines daily on www.bwconfdential.com @BWCbeautynews November-December 2015 - N°24 - BW Confidential 19