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Country data Niche brands are seeing the best growth 2014. In terms of categories, make-up saw US prestige beauty online sales by category in the US prestige beauty market according the highest growth, with sales up 13% to Jan-June 2015 to The NPD Group. The market-research $3.1bn in the frst half of 2015. Meanwhile, Category Sales % change Jan-June group says that the success of niche brands fragrance sales increased by 4% to $1.5bn $m 2015/Jan-June 2014 can be attributed to in part to the internet, and skincare sales witnessed growth of Skincare 355.8 +22 which provides these companies with 3% to $2.6bn. Make-up 306.7 +34 greater reach. Fragrance 133.0 +6 The group also states that consumers have heightened interest in a personalized Independent brands* seeing highest growth Source: The NPD Group approach to beauty. “This is opening in US prestige beauty Jan-June 2015 the door to brands that have a specifc, Top-5 brands total Top-5 brands online fne-tuned beauty focus, whether it be eye measured market** US prestige beauty market* by category brow expertise or targeted solutions for Anastasia Cosmetics Anastasia Cosmetics Jan-June 2015 specialized skin concerns, rather than more IT Cosmetics Kiehl’s Category Sales % change Jan-June generalized expertise in a broader category, $bn 2015/Jan-June 2014 like make-up or skincare,” comments The Too Faced Cosmetics Tarte Make-up 3.1 +13 NPD Group global beauty industry analyst Nars Nars Skincare 2.6 +3 Karen Grant. Tarte Too Faced Cosmetics The US prestige beauty industry grew Source: The NPD Group Fragrance 1.5 +4 by 7% in the frst half of 2015 compared *Based on top 25 brands ranked in dollars Source: The NPD Group *Total measured market, retail sales with a 4% increase in the same period in **Retail sales tracking service covering department/specialty, tracking service covering department/specialty, mid-tier, and online stores, as well as television shopping mid-tier, and online stores, as well as television shopping Bronzer and blusher products was the strongest-selling category in the face- color cosmetics market in the UK in 2014, according to Mintel. The UK-based market- research company notes that the rise of the contouring trend boosted sales. Blusher and bronzer sales reached £76m ($117m) in 2014, up by 12% compared with the £67m ($103m) reported the previous year. Sales are forecast to grow by 9% to £83m ($127m) in 2015. Mintel also notes that within the face-color cosmetics category, the ‘no make-up trend’ boosted sales of primers and concealers. Sales of primers in the UK were up by 5% to £36m ($55m) in 2014, with revenues of £39m ($60m) expected in 2015. Concealer sales, meanwhile, grew 6% to £39m ($60m) in 2014, and are predicted to reach £43m ($66m) this year. Mintel reports that sales of eyebrow products rose 14% to £32m ($49m) in 2014, and lipstick sales were up 7% to £145m ($223m). In 2015, overall face-color cosmetics sales in the UK are predicted to rise 8%, from £1.34bn ($2.06bn) to £1.44bn ($2.21m). n AwantysAnzeigebwcAugust15-110x130RZ.indd 1 25.08.2015 12:27:54