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Launches Fragrance Parfums Christian Dior has unveiled its frst men’s fragrance in 10 years. The new scent called Sauvage is set to be a major launch for the brand and is backed by a signifcant advertising investment. Actor Johnny Depp fronts the new fragrance in an ad campaign, which includes a flm directed by Jean-Baptiste Mondino that features music from slide guitarist Ry Cooder. Dior underlines that the new scent is not a fanker to its Eau Sauvage line, but is its own standalone fragrance. The fougère scent, created by in-house perfumer François Demachy, opens with top notes of bergamot and citrus, has a heart of ambroxan and a base of elemi and pink pepper. Launch: August Price: 60ml EdT - €67.50; 100ml EdT - €92.90 LVMH-owned Bulgari is launching a new scent Coty has launched a new fragrance from fashion designer called Goldea. The fragrance is a foral-oriental Marc Jacobs called Decadence. The woody scent was created by inspired by gold and light. It was composed by Annie Buzantian of Firmenich in collaboration with perfumer Ann Alberto Morillas of Firmenich and features musk Gottlieb and Marc Jacobs. It contains top notes of plum, saffron, and in the top, heart and base notes. It also has notes iris, a heart of Bulgarian Rose, lush Orris and jasmine sambac, and of patchouli, ylang ylang and jasmine. An ad base notes of vetiver, liquid amber and papyrus wood. The fragrance campaign featuring Brazilian model Isabeli bottle is inspired by the classic shape of a Marc Jacobs handbag. An Fontana supports the launch. ad campaign featuring supermodel Launch: October in Europe, followed Adriana Lima shot by Stephen Meisel by a pre-launch in the Middle East in accompanies the launch. November. Asia, Latin America and the US Launch: October in 2016. Price: 30ml EdP - €55; Price: 30ml EdP - €49; 50ml EdP - €98; 50ml EdP - €85; 100ml EdP - €115 90ml EdP - €135 Euroitalia is to launch a new women’s fragrance for Moschino called Moschino Fresh Couture. The fragrance has an original concept intended to contrast the idea of luxury with the everyday. This comes through in the bottle, which is designed to look like that of a household cleaning product. The foral, woody fragrance was created by Alberto Morillas of Firmenich. It contains top notes of bergamot, mandarin and ylang ylang; a heart of white peony, raspberry and osmanthus and base notes of cedar wood, white patchouli and ambrox. A print and TV ad campaign featuring supermodel Linda Evangelista accompanies the launch. The campaign was shot by Steven Meisel with art direction by Moschino creative director Jeremy Scott. Launch: November in Italy, December and 2016 worldwide Price: 30ml EdT - €49; 50ml EdT - €70.50, 100ml EdT - €91.50 26 November-December 2015 - N°24 - BW Confidential