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Launches Skincare & make-up Switzerland-based SCD Swiss Cosmetics is to launch a new beauty brand this fall called Chlorys. The brand will launch with a complete skincare offer that comprises eight lines and a total of 30 products. The range is based on the idea of offering products that are as natural as possible, while still being effcacious, and is intended to offer essential skincare for a wide range of consumers (those from 25 to over 45) with different skin types. All products contain Alpenrose, said to fght against oxidative stress, dehydration and a loss of frmness. Two key lines in the offer are Rosylife and Lifteor. Rosylife, which comprises four products and is aimed at the 35 to 45 age group, is said to relax cutaneous micro- tension and protect the skin from climate stress. It contains a peptide complex and the latest generation of vitamin C and B3. The Lifteor line, which features three products and targets mature skin, includes gold particles and iris. Chlorys is targeting selective distribution in Switzerland, Russia, the Middle East and Europe, before launching in Asia at the end of 2016. Launch: October Prices: Rosylife - $97-$122; Lifteor - $132 - $164 LVMH-owned Dior has launched a new version Shoe designer Christian Louboutin launched of its Dior Addict Lipstick, which frst launched in his frst lipstick line this fall. The lipsticks come in a 2001. The new lipstick is packaged in a slimmer gold-colored tube, with the exception of the Rouge and sleeker case. Dior says that the high-shine Louboutin shade, which is housed in a black tube. lipstick has a ‘hydra-gel core’—the tone-on-tone There are 38 shades in total. translucent CD monogram at the center of the The lipstick, which can be worn as a necklace, lipstick is 40% composed of three oils that are was designed with the idea of a jewel in mind. It claimed to moisturize, boost adherence to the lips is topped with a crown of gold and silver, which and give a creamy, glide-on fuid texture. according to the brand captures the aesthetics of the The lipstick line is available in 35 shades. Art Deco movement and Middle Eastern antiquities. A campaign featuring the actress Jennifer The move into lipsticks follows the launch of the Lawrence shot by Craig McDean in collaboration Louboutin nail polish line in 2014. A spokesperson with Dior Makeup creative and image director for Louboutin recently told BW Confdential that the Peter Phillips, accompanies the launch. brand will launch other beauty products in future. Launch: August Launch: September Price: €36 Price: €80 Japanese beauty group Shiseido has launched a new mascara, part of the brand’s revamp of its make-up range. The reworking of the brand’s make- up range involves new product development, a rethink of its marketing visuals and a focus on star products. As a result of these efforts, Shiseido hopes that make-up will account for 25% of its business in Europe by 2020 (up from under 20% today). Called Full Lash Volume Mascara, the new mascara claims to fan out and thicken the lashes with its wand, the Full Expression Brush, which is patented in Japan. Shiseido says that the mascara’s 3D formula contains a pigment that boosts volume thanks to an optical effect, and a quick drying wax that accentuates lash curl, while maintaining suppleness. The mascara can be removed using just warm water, the brand says. Launch: October Price: €28.90 28 November-December 2015 - N°24 - BW Confidential