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Interparfums launched Jimmy Choo’s third women’s fragrance this fall. Called Illicit, the fragrance is a foriental and has a honey and amber accord, notes of ginger, jasmine and rose and a sandalwood base. It was composed by Anne Flipo of IFF. An ad campaign fronted by singer, model and actress Sky Ferreira supports the fragrance launch. Launch: September in the UK; October in the US; January 2016 in France exclusively at Sephora Price: 40ml EdP - €51; 60ml EdP - €75; 100ml EdP - €105 Coty introduced its frst fragrance for P&G has launched what it calls a major fashion brand Miu Miu this August. new fragrance for its Hugo Boss brand, Called simply Miu Miu, the fragrance called Boss The Scent. The fragrance was created by Daniela Andrier of features a top note of spicy ginger, Givaudan. It features lily-of-the-valley an exclusive ingredient from Africa, mixed with rose, jasmine and green maninka fruit in the heart and a notes and akigala wood, which evokes leather base. The amber juice comes the scent of patchouli. It comes in a in a cylindrical glass bottle, which is turquoise-colored glass bottle that enclosed in what the brand describes takes its inspiration from Miu as a silver cage. Boss The Scent is Miu’s matelassé bags. The bottle backed by an ad campaign featuring is topped with a red disk. The actor Theo James and produced by new scent is backed by an ad America director Darren Aronofsky. campaign featuring actress Photographers Mert & Marcus directed Stacy Martin. the print advertising. Launch: August Launch: September Price: 30ml EdP - €56; Price: 50ml EdT - €65; 50ml EdP - €80; 100ml EdP - €110 100ml EdT - €89; 200ml EdT - €119 Italian fragrance company ITF launched a new women’s scent for fashion brand DSquared2 this fall, called Want. The fragrance is an oriental foral created by perfumer Aurélien Guichard of Givaudan. It contains notes of ginger, pink pepper scintillate, rose damascena, neroli and vanilla. The fragrance comes in a rounded bottle wrapped in an engraved plaque and has a cream, spherical lid. The launch is supported by an ad campaign shot by Inez and Vinoodh and featuring Dutch model Rianne Ten Haken. Launch: October Price: 30ml EdP - €49; 50ml EdP - €65; 100ml EdP - €85 November-December 2015 - N°24 - BW Confidential 27

