Page 25 - BWConfidential24

Heard on the blogs What they told us “The [Latin American] region is under pressure— • In-shower moisturizers have been gaining traction of late, and in-shower products are now economically things are tough, there is the exchange-rate expanding into the after-sun and self-tanning issue and the region has been dependent on Brazilian categories. The concept has yet to fully conquer passengers, who are traveling much less today. These trends bloggers, however, as they suggest that these are not new, but they have accelerated.” products can mislead consumers into thinking that World Duty Free Group global head of beauty they can be used as a showering product. Antonin Carreau • Fermented skincare, a concept that hails “This year, brands and [travel retail] operators will gear up from Korea, is said to be the latest hot new trend for the next fve years and we’ll see new players coming in beauty. Several Western brands have already in—Korean operators will come in as the US offers growth come out with products based on the concept, and it’s still an untapped market for [travel retail]. New such as LVMH-owned natural high-end skincare brands will enter the channel and some will become more brand Fresh with its Black Tea mask. However, some fexible in terms of distribution.” writers warn that the benefts of the fermented Shiseido travel retail Americas managing director formulas have yet to be proven, and that they can Michael Gebrael even cause problems for the skin. • Sugar hair sprays have caught the attention “The prestige beauty market in Latin America is growing of bloggers, who predict that they will become a in double digits. This is very good compared with other big trend. The products are said to give a softer prestige markets worldwide, which are growing around texturizing effect on hair than the popular sea-salt 4%—Latin America is growing three times as fast as sprays. Sugar hair sprays are also liked by bloggers global markets.” as they offer moisturizing properties without the Estée Lauder Companies svp Latin America sticky fnish. Daniel Rachmanis