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Launch roundup Insight: Fragrance Fall launches A snapshot of the main fragrances hitting the shelves this autumn Brand, product, company Concept & positioning Fragrance type Price Azzedine Alaïa Alaïa Paris is the frst fragrance for The foral musk was composed by 30ml EdP: €58 Alaïa Paris (BPI) fashion designer Azzedine Alaïa. Marie Salamagne of Firmenich and 50ml EdP: €88 BPI says it will build the fragrance has notes of pink pepper, peony, 100ml EdP: €124 slowly and will put a strong focus freesia and musk. on the performance of each door. The fragrance will be sold in around 6,000-7,000 doors globally. Bulgari Goldea A new women’s scent inspired A foral-oriental fragrance 30ml EdP: €49 (LVMH) by gold and light and fronted by composed by Alberto Morillas of 50ml EdP: €98 Brazilian model Isabeli Fontana. Firmenich. It features musk in the 90ml EdP: €135 top, heart and base notes, and also contains patchouli, ylang ylang and jasmine. Carven L’Absolu A new women’s scent that is An intense foral composed by 30ml EdP: €50 (Groupe Jacques Bogart) priced slightly higher than Carven’s Takasago perfumers Francis Kurkdjian 50ml EdP: €70 other fragrances. and Jérôme di Marino. It features 100ml EdP: €90 essence of green mandarin and ylang- ylang, a heart of Egyptian jasmine, tuberose and iris, and a base of patchouli, sandalwood and labdanum. Chanel Chance Eau vive The fourth scent in Chanel’s Chance This is the frst major fragrance 50ml EdT: €71 (Chanel) franchise. It is backed by a major created by the brand’s new 100ml EdT: €102 communication campaign. in-house perfumer Olivier Polge. The frst Chance fragrance was The foral scent contains a created in 2003. grapefruit-blood orange accord, as well as notes of jasmine and musk. Dior Sauvage Dior’s frst men’s fragrance in 10 A fougère scent created by in-house 60ml EdT: €67.50 (LVMH) years, this new scent is set to be perfumer François Demachy that 100ml EdT: €92.90 a major launch for the brand and opens with top notes of bergamot will be backed by a signifcant ad and citrus, a heart of ambroxan and investment. Actor Johnny Depp a base of elemi and pink pepper. fronts the new fragrance. 56 November-December 2015 - N°24 - BW Confidential