Page 60 - BWConfidential24

Insight: Fragrance Brand, product, company Concept & positioning Fragrance type Price Marc Jacobs Decadence A new fragrance fronted by A woody scent containing top notes of 30ml EdP: €55 (Coty) supermodel Adriana Lima which Italian plum, saffron, and iris, a heart of 50ml EdP: €85 comes in a bottle that is inspired by Bulgarian Rose, lush Orris, and jasmine 100ml EdP: €115 a classic Marc Jacobs bag. sambac, and base notes of vetiver, liquid amber and papyrus wood. It was created by master perfumer Annie Buzantian of Firmenich in collaboration with perfumer Ann Gottlieb. Missoni Missoni Euroitalia’s frst fragrance for A foral, fruity woody created 30ml EdP: €56.50 (Euroitalia) Italian fashion brand Missoni. The by Quentin Bisch of Givaudan. 50ml EdP: €76 accompanying ad campaign features It contains top notes of citrus, 100ml EdP: €99.50 Italian-Egyptian model and actress bergamot and pear; a heart of Elisa Sednaoui. jasmine sambac, mahonial and petalia, and base notes of tonka bean, sandalwood and ambroxan. Miu Miu Miu Miu The frst fragrance for fashion brand The fragrance was created by 30ml EdP: €56 (Coty) Miu Miu. It comes in a turquoise- Daniela Andrier of Givaudan. It 50ml EdP: €80 colored glass bottle that takes its features lily-of-the-valley mixed 100ml EdP €110 inspiration from Miu Miu’s matelassé with rose, jasmine and green notes bags. The new scent is backed by and akigala wood, which evokes an ad campaign featuring actress the scent of patchouli. Stacy Martin. Moschino Fresh Couture A new women’s fragrance for Created by Alberto Morillas of 30ml EdT: €49 (Euroitalia) Moschino that comes in a bottle Firmenich, the foral, woody 50ml EdT: €70.50 designed to look like that of a fragrance contains top notes of 100ml EdT: €91.50 household cleaning product. The bergamot, mandarin and ylang fragrance is fronted by supermodel ylang; a heart of white peony, Linda Evangelista. raspberry and osmanthus and base notes of cedar wood, white patchouli and ambrox. Paco Rabanne Olympéa (Puig) A major global launch for the brand, A fresh oriental with a salty 30ml EdP: €49 Olympéa is based on the idea of a vanilla accord, ginger lily and 50ml EdP: €70 modern Cleopatra. Paco Rabanne hydroponic jasmine in the heart and 80ml EdP: €90 is targeting a top-fve to top-10 sandalwood and ambergris in the Extrait: €195 ranking in major markets for the base. It was composed by Loc Dong, scent. The fragrance is backed by a Anne Flipo and Dominique Ropion TV and press ad campaign. of IFF. 60 November-December 2015 - N°24 - BW Confidential