Page 62 - BWConfidential24

Insight: Fragrance Brand, product, company Concept & positioning Fragrance type Price Rihanna RiRi by Rihanna With this new launch for popstar A foral fragrance created by EdP 30ml: $36 (Parlux) Rihanna, Parlux aims to recruit Steven Demercado from Fragrance EdP 50ml: $50 new consumers to the brand and Resources. It contains notes of EdP 100ml: $60 make the fragrance accessible to passion fruit and rum absolute, EdP 6ml rollerball: $20 a younger audience. The company Japanese honeysuckle, orange also wants to offer newness in the blossom and Madagascar vanilla, celebrity category, and will expand musk and Indonesian sandalwood. the RiRi franchise with two fankers: RiRi Crush and RiRi Kiss. Paul Smith Essential A new men’s fragrance for fashion A woody aromatic composed by 30ml EdT: €35 (Interparfums) designer Paul Smith fronted by Hamid Merati-Kashani of Firmenich. 50ml EdT: €45 British model, actor and singer It contains top notes of ozone 100ml EdT: €60 James Rousseau. accord, yuzu and rosemary, mid notes of clary sage, orange blossom and lavender, and base notes of cedar, patchouli and musk. Shiseido Ever Bloom Shiseido’s frst scent since it Ever Bloom is a foral fragrance 30ml EdP: €53 (Shiseido) launched Zen in 2007, Ever Bloom created by perfumer Aurélien 50ml EdP: €76 is intended to bring a new and Guichard of Givaudan. 90ml EdP: €105 younger consumer to the brand and be a key driver in Shiseido’s strategy to become a stronger three- axe player. Sisley Soir d’Orient (Sisley) Soir d’Orient is a new version Soir d’Orient is a chypre, foral, 50ml EdP: €130 of L’Eau du Soir, and takes its oriental perfume created by 100ml EdP: €192 inspiration from Andalusia in Olivier Pescheux from Givaudan in southern Spain. collaboration with Sisley co-owner Isabelle d’Ornano. 62 November-December 2015 - N°24 - BW Confidential