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Launches Skincare Japanese group Shiseido is coming out with a major new skincare launch based on stimulating the skin’s immune system, which it says is a new category in beauty. Called Ultimune, the product claims to stimulate the skin’s defenses, enabling it to resist, protect, regenerate and strengthen against harmful aggressors, thus slowing down the aging process. Its main ingredients are Bulgarian rosewater, aqua-in- pool, and ß-glucan. “This is a huge launch and we want to make Ultimune our number- one skincare item [in Europe]. We will launch strongly and maintain pressure,” says Shiseido vp marketing and communications EMEA Florian Hanhausen. The launch will be backed by a major marketing and advertising investment, which Hanhausen says represents at least twice of what has been spent on its biggest launch to date in Europe. The campaign will include TV, digital (10% of the product’s media spend), sampling, and focus on BA training. It will be accompanied by a new brand statement: ‘Because the beauty is already in you’. Launch: September Prices: €85 (30ml), €115 (50ml) Estée Lauder-owned Clinique is entering the French brand Chanel has skincare-device category with the launch of Sonic reformulated Sublimage L’Essence, System Purifying Cleansing Brush. The cleansing brush, a move that it says enhances the which was developed by Swiss engineers, is designed product’s detoxifying properties. In to work with Clinique’s 3-Step Skin Care system. The addition to golden fowers from the brand claims that use of the brush purifes pores and Himalayas, the primary ingredient results in smoother and more radiant skin. in the original L’Essence, which is The brush’s design, which has fve patents pending, said to release toxins deep in the features an oval-shaped head that is said to allow epidermis, the new formula contains targeted cleansing in hard-to-reach, contoured areas. harungana extract, which detoxifes There are two bristle strengths: the pale green angled the skin’s surface. Chanel says this tip has frmer, shorter bristles for areas prone to oil double-action detoxifcation results production and clogging, while the softer white bristles in more radiant and smoother skin. on the body of the brush are designed to target the The Sublimage line frst launched larger, more delicate areas of the face, like the cheeks. in 2006. Launch: Fall Launch: September Price: N/A Price: €360 (30ml pump) French company Nuxe will introduce an anti-dark spot range called Splendieuse this fall, whose formula boasts fve patents. The main ingredients are what it calls Porcelain rose, which is rich in polyphenols, white crocus and cocoa beans. The range claims to reduce the size and intensity of dark spots and produce a more radiant complexion. It comprises four skus: a serum, a fuid and cream with SPF 20 and a cloth mask. Nuxe claims it is now the number-three brand in French pharmacies and number-one in the anti-aging category in the channel. Launch: October Prices: serum- €37.50 (30ml); fuid - €29.90 (50ml); cream (50ml) - €29.90; cloth mask - €29.90 (pack of six) 20 September-October 2014 - N°19 - BW Confidential