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Launches Fragrance Beauté Prestige International (BPI) is launching a major new men’s fragrance for its Issey Miyake brand this fall, called Nuit d’Issey. “Products focused on nighttime have become a major segment in the men’s fragrance market, much like the sport category. As a major player in men’s fragrance, we needed to be in this segment, but we wanted to do it differently with a nature-inspired theme; this is an important launch for us, as it opens up new territory for the brand,” says Issey Miyake international marketing director Agnès Satin. Nuit d’Issey, which was created by Dominique Ropion and Loc Dong from IFF, is described as a spicy, woody, leathery fragrance. The fragrance will be backed by a signifcant advertising and marketing investment, which will include TV, press, outdoor, and sampling at the point of sale. Launch: September Prices: €54 (75ml EdT) , €76 (125ml EdT) Yves Saint Laurent (L’Oréal) is launching a new US-based Interparfums Inc is to launch its women’s fragrance called Black Opium, which it calls frst fragrance for British lingerie brand a modern, urban reinterpretation of the company’s Agent Provocateur. Interparfums says classic Opium fragrance. Created by Firmenich perfumers the fragrance, called Fatale, is the frst major Nathalie Lorson, Marie Salamagne, Honorine launch for Agent Provocateur since the Blanc and Olivier Cresp, the oriental brand’s debut scent in 2000. gourmand scent is described as a “new- Interparfums took over the license generation” fragrance that is a departure for Agent Provocateur in August from traditional perfume formulas. 2013. Fatale was created by Jean The perfume’s bottle, with its rounded top, Marc Chaillan of IFF and features echoes that of the original Opium fragrance, top notes of pink pepper and but distinguishes itself with a black matte blackcurrant, a heart of gardenia and sparkle fnish. The fragrance ad campaign will a chocolate base. The fragrance will be fronted by British model Edie Campbell. be supported by a print ad campaign Launch: August featuring actress Monica Cruz. Prices: €56 (30ml EdP), €80 (50ml EdP), Launch: from August €105 (90ml EdP) Prices: €40 (30ml EdP), €65 (50ml EdP), €90 (100ml EdP) Annick Goutal (Amore Pacifc) is looking to target a younger consumer with the launch of its new women’s fragrance. Called Vent de Folie, the fragrance is inspired by New York and its ad campaign features an image of a young girl swinging over the city. The launch also signals efforts by the company to bolster its US presence, where the brand opened its frst boutique in New York. The fragrance is described as a foral, with notes of blood orange, geranium rosa, and blackcurrant, over a powdery base of white musk and cedar bark. It was created by Camille Goutal and Isabelle Doyen. Launch: September Prices: €74 (50ml EdT), €98 (100ml EdT) 18 September-October 2014 - N°19 - BW Confidential