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Heard on the blogs What they told us • In light of the growing number of cosmetotextile “[Mobile] takes real investment; it’s a complicated landscape launches this spring, reviews on slimming and to manage and your organizational thinking has to mirror the moisturizing products have been on the rise. Although growth. When you do it well, clients respond.” the clothing, which includes leggings and pants, is said to Sephora Americas chief marketing and digital offcer be comfortable and to soften skin, bloggers note that the Julie Bornstein accuracy of its slimming claims is debatable. The products’ high price tags are also seen as a weak point. “As a small brand, the only way to get a store’s attention and to build credibility is to drive retail for them—anything else • Reviews of French pharmacy brands continue to is secondary.“ appear on blogs in the US. Intrigued by the contrast of Urban Decay ceo Tim Warner the typical Parisian pharmacy to US big box drugstores like CVS, bloggers highlight longstanding cult favorites as “must-try” products, such as Bioderma’s Micellar Water, “[With the internet], the consumer is more aware of what she is Embryolisse’s Lait Crème Concentré, Huile Prodigieuse by looking for; she reads blogs, knows about trends, and can look up Nuxe and Avène’s Thermal Water. product claims. But I haven’t particularly seen a showroom impact. We offer an environment and service people don’t get online.” • Bloggers have applauded the attention brands Printemps head of beauty collections are giving older consumers through their latest Delphine Hervé-Turro spokespeople. Color brand Nars is now being fronted by Franco-British actress Charlotte Rampling, and Marc “The [fragrance] industry needs to raise the bar and retailers need Jacobs Beauty named actress Jessica Lange as its face. to be more selective. If the industry offers mediocre product, it’s There is also more interest in how mature women are up to retailers to push back. When I was a buyer 30 years ago, we portrayed, after a Nivea advertisement featuring a 62-year used to smell the fragrance and handle the packaging. Today, it’s a old model was pulled by the UK Advertising Standards math game about how many catalogs and scent pieces.” Authority for being overly retouched. Parlux president & Perfumania evp Don Loftus B.I. PACKAGING www.bi-packaging.com 50ml 30ml 100ml E-mail: david@bi-packaging.com