Page 126 - BWConfidential24

Packaging Future trends The shape of things to come BW Confdential pinpoints 10 areas likely to be the source of future development for beauty packaging by Alex Wynne Natural materials come of age Packs and 3D Printing Brand interest in sustainable Certain suppliers have already packaging materials has introduced 3D printing effects for historically been low, but this packaging—HCP’s droplet-effect is beginning to change, with a packaging or 3D printing from Topline multiplication of innovations, Products-Primapack (pictured), for the incursion of eco-design example. The next generation of in packaging development, 3D packaging is on its way thanks and the realization that to the increasing availability of 3D natural materials offer a printers. 3D printing of make-up has wealth of differentiation already been the source of several possibilities. Quadpack-owned Technotraf reports growing interest for launches, but in packaging the technology is still largely used only its wooden packaging, while Qualipac subsidiary Priminter (Groupe for prototypes, mainly due to cost. This looks set to change, and Pochet) recently introduced an eco-designed make-up range featuring fragrance caps are one area where futters of innovation have bamboo, cardboard, recycled plastic and organic cotton. Italian startup been seen. Meanwhile, new materials like ceramic and metal are Mktg Industry has unveiled its Make Up Book (pictured) made from also becoming available for 3D printing, opening up a wealth of cardboard and special foam, as well as an eco-version made entirely possibilities for the market. from cardboard. Slate and ceramic are also making their mark—in developments from German company Awantys, for example—as is cork. As pressure on petroleum-derived materials increases, further developments in sustainable packaging materials are likely to follow. New decorated surfaces Decoration techniques have long been an area of focus for packaging companies, yet new technologies in Cushions to the fore this domain are few and far between, The cushion trend looks set with suppliers preferring to focus on to continue, as witnessed new application domains for existing by Parfums Christian Dior’s techniques. Zamak is one material likely recent memorandum to be the subject of more decoration of understanding with in the future, according to sources, AmorePacifc to develop and Italian supplier Cosmotec offers a the concept internationally. range of decorative fnishes for zamak, The cushion has inspired a widening the range of possibilities string of developments, both with new decorative effects. Quadpack’s Technotraf recently within and beyond the foundation category. South Korean revealed Groove (pictured), which recreates geometric designs company Easypowder has created a range of powder puffs on wooden components for added differentiation. New with embedded formulas (pictured), with versions for both possibilities in laser cutting, meanwhile, are allowing more powder and liquid formulas. Albéa has introduced Cushion Tint, elaborate, visually impactful designs in secondary packaging, a double-ended make-up pen available for eyes, face and lips, and with cardboard increasingly showing its relevance in while French full-service company Pascual Cosmétiques has primary packaging, such techniques could soon fnd their way introduced a cushion eyeliner. onto other packs, too. 124 November-December 2015 - N°24 - BW Confidential