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Fragrance packs: beyond glass Formulation drives packs Fragrance packaging has long been One area of focus is the associated with glass for its neutral growing link between qualities and luxury aspect, but one formula and packaging French supplier is looking to change that. development, as new Fragrance creation agency Perfrance, product textures require new founded in 2008, has developed Inaway, types of packs. Suppliers an aluminum pouch pack inspired by food say that direct collaboration packaging, housed within a rigid plastic with formula developers casing that is lighter, cheaper and more early in the creative process ecological than glass. A 30ml pouch has will become the new norm, allowing them to work faster to bring carbon dioxide emissions that are 68% new solutions to market. For example, Quadpack recently launched a lower than a traditional 30ml glass line of foundation bottles specially designed for the demands of new bottle, according to the company. Perfrance hopes the concept and different types of formulas. More packaging suppliers are also will be attractive as it is visually different, unbreakable and integrating full-service solutions to allow them to innovate better and eco-friendly. more quickly. Application gestures Category crossover New ways of applying products are a means Alongside the blurring of categories, of bringing newness to beauty, especially in packagers are increasingly looking at make-up, and are set to be a continued focus. innovations they can roll out and build on at Some of the most innovative new applicators a lesser cost in different categories. Aptar’s on the market come from US-based Fusion Serumony is one example of this: initially Packaging, which recently introduced Direct designed for skincare, the pack is now being Effect Airless, a trio of piston-driven airless offered for make-up applications. Another applicators for targeted treatment of the lip product, initially developed for fragrance, is and eye areas, and which also protects the Albéa’s Panache Pulse (pictured). In 2014, formula thanks to the airless packaging. They Albéa expanded the Panache range to exist in curved tip, single rollerball and double skin and hair-care like liquid moisturizers, rollerball versions for different uses. serums, make-up fxatives and hydrating body sprays, for example. Beauty wearables It is not just electronic wearables Personalizing the pack that are seeing a wave of Personalized cosmetics are a new way innovations—there has also been to appeal to consumers fed up with the increased interest in wearable commoditization of beauty products. beauty products. While such products Developing packaging in line with this remain largely gimmicks at this is a challenge suppliers are beginning to stage, they could herald a budding take on. SGD has been looking at ways new market category. Among recent of developing decoration techniques in developments, OBO—for Olfactory which each bottle in a series is unique, Body Object—is a pearl that and unveiled Whiteboard Lacquering, a surface that can be written contains 3ml of fragrance to be worn on with a felt tip marker and erased. Various brands and retailers as part of a bracelet or necklace have launched bottle engraving services to offer consumers a more and applied as and when desired. personalized experience, and earlier this year, French perfumery chain Dupont has also shown prototypes Nocibé launched an online tailor-made fragrance service through of a Surlyn bracelet that opens to reveal a fragrance dispenser, which both scent and bottle are personalized. Developments in while LF Beauty has shown quirky products like a silicone ring 3D printers, as seen from Swedish company Foreo (pictured), will that holds a nail polish bottle (pictured) and bracelets with an increasingly allow consumers to design their own make-up. And this is incorporated lipstick for ease of application on the go. just the beginning. n November-December 2015 - N°24 - BW Confidential 125