BW Confidential is the Paris-based international business-to-business publication for beauty executives. Its offer consists of:
-news headlines published daily on our website www.bwconfidential.com
-an electronic publication sent to subscribers in PDF format by email every two weeks
-print magazines, which are sent to subscribers and distributed at major international trade shows and events four times a year
-a special Collector’s Guide published once a year
BW Confidential provides serious, independent reporting and analysis for beauty executives across the globe.
At BW Confidential we believe there is a place for clear, analytical articles that go beyond the basic news reports. Our goal to make sense of the news, delve deeper into market issues and determine what they mean for you and the industry. We aim to give you the inside view.
Our target readers are the decision-makers in the international beauty industry: brand ceos, export directors, marketing managers, retail buyers and distributors
BW Confidential’s content is supplied on a pay-for basis. At BW Confidential we believe that the free-access media model is limited when it comes to providing quality information.
Why BW Confidential?
BW Confidential was borne out of three observations:
The lack of serious media that analyze, comment and shed light on trends and issues in the beauty market internationally and in an independent spirit;
Beauty executives’ need for value-added, strategic information and tools;
The fast pace of change in the industry, spurred by globalization, transformation of distribution models and regulatory and environmental issues.
Please contact us with your comments, news and views:
4 avenue de la Marne
92600 Asnières sur Seine
Tel: +33 (0) 1 74 63 49 60
Editor in Chief