BW Confidential is the Paris-based international business-to-business media for beauty executives. Its offer consists of:
–News headlines, published daily on our website www.bwconfidential.com
-This Week in Beauty, a weekly newsletter with the week’s main news + a 1-minute video highlighting the week’s headlines
-Retail & Tech, a newsletter on retail & tech trends sent to subscribers by email every Tuesday
-Industry Talks, interviews and views with top industry executives sent to subscribers every two weeks
-Magazines in print and digital format, sent to subscribers and distributed at major international trade shows and events; four times a year
-The Beauty World Guide, an annual guide to key beauty markets in print and digital format
-Beauty in Travel Retail Special Edition, a print & digital magazine on trends in travel retail published once a year
BW Confidential provides serious, independent reporting and analysis for beauty executives across the globe.
At BW Confidential we believe there is a place for clear, analytical articles that go beyond the basic news reports. Our goal to make sense of the news, delve deeper into market issues and determine what they mean for you and the industry. We aim to give you the inside view.
Our target readers are the decision-makers in the international beauty industry: brand ceos, export directors, marketing managers, retail buyers and distributors
BW Confidential’s content is supplied on a pay-for basis. At BW Confidential we believe that the free-access media model is limited when it comes to providing quality information.
Why BW Confidential?
BW Confidential was borne out of three observations:
-The lack of serious media that analyze, comment and shed light on trends and issues in the beauty market internationally and in an independent spirit;
-Beauty executives’ need for value-added, strategic information and tools;
-The fast pace of change in the industry, spurred by globalization, transformation of distribution models, the acceleration of digital and regulatory and environmental issues.
Beauty industry professionals across the globe read BW Confidential for its insightful reporting, incisive comment, international outlook and its focus on new ideas.
Beauty Tech Live
BW Confidential is co-organizer of Beauty Tech Live, the first B2B virtual event that brings together the worlds of beauty and tech. The event features a series of conferences, panel discussions, talks and case studies from beauty and tech thought leaders, innovators and disruptors, with the aim of providing unique insights on how digital is impacting the beauty market. Beauty Tech Live also houses a premium expo space for select companies in the area of beauty tech. The event is organized by BW Confidential in partnership with the Moodie Davitt Virtual Expo Company.
Please contact us with your comments, news and views:
17 rue Louis Rouquier
Tel: +33 (0) 1 74 63 49 60
Editor in Chief