China’s social commerce trends
How livestreaming and gaming are evolving as selling channels in China As e-commerce continues to fuel China’s...June 15, 2021
An analysis of China’s shopping festivals
How brands can capitalize on the growing number of shopping festivals in China During the pandemic last...June 15, 2021
Market Watch: Beauty in China 2021
An analysis of what is driving recovery in China, and the trends and opportunities to come in...June 15, 2021
Decoding skincare’s shifting brand landscape
An analysis of how the brand landscape is shifting in the skincare category Skincare’s landscape is shifting....June 7, 2021
Skincare: The state of the market 2021
BW Confidential analyzes how skincare is weathering the crisis, retail shifts and the rise of digital in...June 7, 2021
Skincare’s latest trends
An analysis of the key trends hitting the skincare market Health & safety The biggest change...June 7, 2021
Beauty Tech Special: Emerging e-commerce formats
An analysis of the types of e-commerce that are emerging and winning over consumers Beauty e-commerce sales...May 13, 2021
Insight: How skincare is weathering the crisis
BW Confidential analyzes how skincare is weathering the crisis, retail shifts and the rise of digital in...May 13, 2021
The fragrance market COVID-19 & holiday expectations
Fragrance was hit hard by COVID-19, and executives hope they will be able to recoup some lost...October 22, 2020
Retail and digital transformation
An analysis of what physical retailers need to do to make their digital transformation a reality Retailers...October 22, 2020
Travel retail: Pre-ordering & online sales
The COVID-19 crisis has accelerated the development of pre-ordering and online sales for some players in travel...October 22, 2020
Market watch: Beauty in Europe’s Big Five markets
An analysis of how beauty is performing in Europe’s Big Five markets In the wake of the...October 22, 2020
Fragrance houses and the M&A trend
There has been a rash of M&A among fragrance suppliers in the past year, as key players...October 12, 2020
The long-term impact of Covid-19 on fragrance houses
How the COVID-19 crisis will change fragrance creation for the long term As in other sectors, the...October 12, 2020
How fragrance houses are coping with COVID-19
BW Confidential analyzes how fragrance houses have sought to wrestle with the COVID-19 pandemic and asks them...October 12, 2020
Fragrance creation: The market so far in 2020
BW Confidential analyzes how fragrance houses have sought to wrestle with the COVID-19 pandemic and asks them...September 10, 2020
Zoom in on: Brands & selling online
How brands will look to boost their direct-to-consumer business Brick-and-mortar stores may be re-opening, but brands will...May 18, 2020
The future of clean retail for skincare
How retailers are looking to merchandise and sell clean beauty products As demand for clean beauty intensifies,...May 5, 2020
What’s next for connected skincare?
Connected skincare is seen as a way of gaining more data on consumers and offering a more...May 5, 2020
The latest skincare trends
BW Confidential uncovers the biggest trends to come in skincare Waterless products Concerns over water shortages and...May 5, 2020
Skincare’s brand landscape
An analysis of how the brand landscape for skincare is changing New brands and product categories are...May 5, 2020
Beauty & COVID-19 – What’s the damage?
BW Confidential highlights the toll COVID-19 has taken on the market so far and analyzes how business...May 4, 2020
The state of the skincare market 2020
An analysis of what is driving the skincare market, and how the category is set to perform...May 4, 2020
Zoom in on: COVID-19 & the state of beauty
An analysis of how beauty is performing in the pandemic and what could come later in the...April 20, 2020
Zoom in on: E-commerce in a pandemic
How retailers are using e-commerce and new models set to emerge post-COVID-19 E-commerce is currently the only...April 6, 2020
Growth of online sales in Brazil
Online sales in Brazil still account for a small part of the market, but the channel looks...March 30, 2020
Natura deal’s impact on Brazilian beauty market
A key feature in Brazil’s beauty market last year was cosmetics heavyweight Natura’s move to acquire direct...March 24, 2020
Social media content trends
An analysis of key content trends for social-media platforms and how to keep up To say...March 23, 2020
Zoom in on: How retailers are looking to sell with their stores closed
An insight into how retailers are looking to communicate and sell to their consumers when their stores...March 23, 2020
The color market in China
The color market is thriving in China. BW Confidential analyzes the key growth drivers for the category in...March 23, 2020