Analysis

Zoom in on: Brands & selling online

How brands will look to boost their direct-to-consumer business Brick-and-mortar stores may be re-opening, but brands will...
May 18, 2020

The latest skincare trends

BW Confidential uncovers the biggest trends to come in skincare Waterless products Concerns over water shortages and...
May 5, 2020

Skincare’s brand landscape

An analysis of how the brand landscape for skincare is changing New brands and product categories are...
May 5, 2020

Social media content trends

  An analysis of key content trends for social-media platforms and how to keep up To say...
March 23, 2020

The color market in China

The color market is thriving in China. BW Confidential analyzes the key growth drivers for the category in...
March 23, 2020

How coronavirus is affecting growth

BW Confidential analyzes how COVID-19 could impact the beauty market Industry players are weighing up to what extent...
March 20, 2020

The state of the make-up market

BW Confidential analyzes how the industry is weathering the make-up slowdown, opportunities for growth and the next...
March 9, 2020

Zoom in on: Retail experiences

There is much talk about the need for retail experiences to entice shoppers. BW Confidential analyzes how...
February 24, 2020

Trends from Beauty Insight n°201

Currently trending in beauty Space. The Pinterest 100 list of the platform’s biggest search terms shows that...
January 13, 2020

Zoom in on: Alibaba & 11.11

An analysis of what Alibaba’s 11.11 meant for beauty this year Beauty brands were among the top...
November 18, 2019

Zoom in on: Fragrance in France

The Fragrance Foundation France unveiled the results of its most recent survey* on French consumers’ attitudes to...
November 4, 2019
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