Analysis

Generating sales on TikTok

How brands can generate sales using TikTok There are a lot of question marks about selling on...
September 26, 2022

The make-up brand landscape 2022

An analysis of how the brand landscape in color cosmetics is changing There continues to be some...
September 26, 2022

The latest make-up trends

BW Confidential highlights 10 key trends hitting the make-up market Masks off, make-up on Consumers are looking...
September 26, 2022

The state of the packaging market

Although demand for most beauty categories is back to pre-pandemic levels, packagers are up against supply-chain difficulties,...
September 26, 2022

Market watch: India & online sales

Beauty e-commerce sales soared during the pandemic in India. And as the country recovered from Covid, the...
September 26, 2022

Packaging: Make-up trends

The sustainability train is in motion when it comes to make-up packaging design. Much of the focus...
June 22, 2022

Selling beauty on Amazon

Given the growth in online sales and marketplaces, prestige brands are re-evaluating the pros and cons of...
June 22, 2022

BW Confidential Beauty Market Round-up

BW Confidential’s Beauty Market Round-up series scans data and commentary of major beauty companies’ latest financial results...
May 19, 2022

Radar: Up & coming brands

BW Confidential zooms in on five brands with innovative approaches to ingredients, production processes and filling gaps in...
May 12, 2022

The latest skincare trends

BW Confidential highlights key trends in skincare and how they are set to develop. Waterless Beauty 2.0 The...
April 28, 2022

The rise of skintech

An analysis of how healthtech will influence skincare Developments in health tech are providing a rich source...
April 28, 2022
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