Analysis

The state of the make-up market

BW Confidential analyzes how the market is faring, and whether the category will see a comeback in...
September 20, 2021

China’s social commerce trends

How livestreaming and gaming are evolving as selling channels in China As e-commerce continues to fuel China’s...
June 15, 2021

Skincare’s latest trends

An analysis of the key trends hitting the skincare market   Health & safety The biggest change...
June 7, 2021

Retail and digital transformation

An analysis of what physical retailers need to do to make their digital transformation a reality Retailers...
October 22, 2020

Zoom in on: Brands & selling online

How brands will look to boost their direct-to-consumer business Brick-and-mortar stores may be re-opening, but brands will...
May 18, 2020

The latest skincare trends

BW Confidential uncovers the biggest trends to come in skincare Waterless products Concerns over water shortages and...
May 5, 2020

Skincare’s brand landscape

An analysis of how the brand landscape for skincare is changing New brands and product categories are...
May 5, 2020
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