Analysis

Beauty World Guide 2022-2023

  BW  Confidential’s annual Beauty World Guide is out today. The Beauty World Guide is a unique...
December 14, 2022

Generating sales on TikTok

How brands can generate sales using TikTok There are a lot of question marks about selling on...
September 26, 2022

The make-up brand landscape 2022

An analysis of how the brand landscape in color cosmetics is changing There continues to be some...
September 26, 2022

The latest make-up trends

BW Confidential highlights 10 key trends hitting the make-up market Masks off, make-up on Consumers are looking...
September 26, 2022

The state of the packaging market

Although demand for most beauty categories is back to pre-pandemic levels, packagers are up against supply-chain difficulties,...
September 26, 2022

Market watch: India & online sales

Beauty e-commerce sales soared during the pandemic in India. And as the country recovered from Covid, the...
September 26, 2022

Packaging: Make-up trends

The sustainability train is in motion when it comes to make-up packaging design. Much of the focus...
June 22, 2022

Selling beauty on Amazon

Given the growth in online sales and marketplaces, prestige brands are re-evaluating the pros and cons of...
June 22, 2022

BW Confidential Beauty Market Round-up

BW Confidential’s Beauty Market Round-up series scans data and commentary of major beauty companies’ latest financial results...
May 19, 2022

Radar: Up & coming brands

BW Confidential zooms in on five brands with innovative approaches to ingredients, production processes and filling gaps in...
May 12, 2022