Analysis: The other side of Hainan
Sanya Bay in Hainan Hainan may be pegged for astronomical duty-free growth, but the market still presents...December 2, 2021
Analysis: The rise of Amazon roll-ups
Amazon roll-ups: Boosted Commerce, Perch and Thrasio BW Confidential explores the rise of Amazon roll-up players,...November 22, 2021
How make-up is faring and what’s next for the category
Hermès has seen a strong response to its make-up, while L’Oréal launched the category for Valentino ...November 17, 2021
How brands are bucking the make-up decline
Coty has seen success with both Gucci and Burberry, while E.l.f. Beauty’s sales have grown strongly during...November 17, 2021
The latest top-10 make-up trends
P&G’s Opté Wand device and Nyx’s Shine Loud lipstick BW Confidential highlights 10 key trends hitting the...November 17, 2021
Boosting make-up sales online
Virtual try-on tools, such as those from Perfect Corp (above) have been seen as a key to...November 17, 2021
Analysis: Travel retail’s beauty assortment & COVID-19
COVID-19 has forced the hand of many travel retailers to re-think their beauty assortment Since COVID-19 struck,...November 10, 2021
How Thailand’s beauty market is faring
Without tourists and having been hit harder this year by COVID-19 than in 2020, the situation in...November 8, 2021
The state of Malaysia’s beauty market
Lockdowns have resulted in steep declines in beauty sales and taken their toll on the country’s department...November 8, 2021
COVID-19 & Indonesia’s beauty market
Indonesia has been hit hard by a surge in COVID-19 infections this year and the strict lockdowns...November 8, 2021
How packagers are looking to modernize the supply chain
An analysis of how packaging companies are dealing with changes in the market, from the ‘TikTok effect’...November 3, 2021
Industry views: Packaging executives on the state of the market & supply-chain issues
Four executives give their views on the performance of the market and how they are continuing to...November 3, 2021
The state of the fragrance market 2021
BW Confidential analyzes how sustainable the current boom in fragrances is, what is driving it, and the...October 24, 2021
Market Watch: Europe – retail in France
There have been strong differences in the performance of France’s major beauty retailers, as well as flurry...October 24, 2021
Analysis: Shifts in in-store fragrance assortment
How the pandemic and the rise of online sales have changed retailers’ approach to assortment in brick-and-mortar...October 6, 2021
Analysis: Rethinking fragrance sampling
COVID-19 and the rise of online sales has placed a new importance on fragrance samples, while fueling...October 6, 2021
Analysis: Cracking fragrance discovery online
Purchasing a new or unknown fragrance online is still a challenge for consumers. BW Confidential explores how...October 6, 2021
Industry views on what’s next for fragrance
Three industry executives give their views on the outlook, opportunities and challenges for the fragrance category in...October 6, 2021
Beauty packagers & revamping the business model post COVID-19
An analysis of how packaging companies are dealing with changes in the market, from the ‘TikTok effect’...September 20, 2021
The state of the make-up market
BW Confidential analyzes how the market is faring, and whether the category will see a comeback in...September 20, 2021
China’s social commerce trends
How livestreaming and gaming are evolving as selling channels in China As e-commerce continues to fuel China’s...June 15, 2021
An analysis of China’s shopping festivals
How brands can capitalize on the growing number of shopping festivals in China During the pandemic last...June 15, 2021
Market Watch: Beauty in China 2021
An analysis of what is driving recovery in China, and the trends and opportunities to come in...June 15, 2021
Decoding skincare’s shifting brand landscape
An analysis of how the brand landscape is shifting in the skincare category Skincare’s landscape is shifting....June 7, 2021
Skincare: The state of the market 2021
BW Confidential analyzes how skincare is weathering the crisis, retail shifts and the rise of digital in...June 7, 2021
Skincare’s latest trends
An analysis of the key trends hitting the skincare market Health & safety The biggest change...June 7, 2021
Beauty Tech Special: Emerging e-commerce formats
An analysis of the types of e-commerce that are emerging and winning over consumers Beauty e-commerce sales...May 13, 2021
Insight: How skincare is weathering the crisis
BW Confidential analyzes how skincare is weathering the crisis, retail shifts and the rise of digital in...May 13, 2021
The fragrance market COVID-19 & holiday expectations
Fragrance was hit hard by COVID-19, and executives hope they will be able to recoup some lost...October 22, 2020
Retail and digital transformation
An analysis of what physical retailers need to do to make their digital transformation a reality Retailers...October 22, 2020