Analysis

Key trends in make-up packaging

BW Confidential examines the key trends shaping make-up packaging development, from new sustainability innovations to cute

May 19, 2025

Travel retail’s Japan boom

Japanese travel retail is flourishing with a weak yen sparking a tourism boom and driving the country’s appeal as an attractive shopping destination

May 19, 2025

How digital AI agents will change beauty

BW Confidential explores how the emergence of AI agents could reshape shopping, loyalty programs and brands’ connections with consumers

May 19, 2025

Analysis of the global skincare market

The skincare category continues to be tough, but there are also many pockets of growth. BW Confidential analyzes the state of the market

May 19, 2025

Top-10 skincare trends

BW Confidential highlights 10 trends hitting the skincare market

May 19, 2025

Buzzy brands in skincare

A spotlight on five young brands creating a buzz in the skincare category

May 19, 2025

The state of beauty in China

With consumer spending still in the doldrums and a trade war with the US on the cards, China’s beauty market will continue to be challenged for the foreseeable future

May 19, 2025

Retail trends in China

Physical stores in China have lost footfall, while in the online world, Tmall continues to lose ground to social selling platforms.

May 19, 2025

Perfumer views on AI and trends

BW Confidential asks six top perfumers how they see the impact of AI on fragrance creation, about changes in how they work

May 5, 2025

Trends in sustainable packaging

BW Confidential pinpoints eight key trends when it comes to making beauty packs more sustainable

February 24, 2025

How TikTok Shop is driving beauty

How TikTok Shop has become a major channel for beauty sales, despite uncertainty over its future in the US

February 24, 2025

The state of US retail

More beauty distribution options have meant increased competition for retail players in the US, while online players thrive

February 24, 2025

Analysis of the US beauty market

Growth in the US beauty category is expected to slow again this year. But overall, the market is healthy, while fragrance sales continue to surge

February 24, 2025