Analysis

How beauty in the GCC is performing

The GCC’s beauty market continues to be challenging. BW Confidential analyzes how companies are dealing with the...
March 17, 2019

Zoom in on: Better editing assortment

Two industry observers reveal their thoughts on how retailers could better edit their beauty assortments Unity Marketing...
March 4, 2019

Zoom in on: L’Oréal

L’Oréal saw its best growth in 10 years with 2018 sales up 7.1% like-for-like to €26.9bn. BW...
February 18, 2019

TWFA Cannes 2018: Talking points

Most executives at the show this year were upbeat about the travel-retail channel, given the high growth...
November 7, 2018

Redefining the role of the BA

The industry needs to do more to train and empower BAs so they can sell more fragrance...
October 4, 2018

How to make shopping simpler

How retailers can make shopping simpler The aim to make shopping simple is not a new concept...
October 4, 2018
75ada8fd854d4c35146ff058c15e93f9DDDDDDDDDDDDDDDDDDDDDDDDDDDD