Analysis

Zoom in on: Amazon

BW Confidential highlights Amazon’s recent initiatives that could see it deepen its presence in beauty Virtual try-on....
June 11, 2019

Zoom in on: Retail experiences

Retail experiences have become a crucial differentiator with the rise of online As online sales continue to...
May 27, 2019

Zoom in on: Digital & HR

Sarah Willersdorf, partner and managing director at Boston Consulting Group, discusses how digital is changing human resources...
April 29, 2019

The latest make-up trends

An overview of the key trends to come in color cosmetics Practical products Consumers continue to look...
March 19, 2019

How beauty in the GCC is performing

The GCC’s beauty market continues to be challenging. BW Confidential analyzes how companies are dealing with the...
March 17, 2019

Zoom in on: Better editing assortment

Two industry observers reveal their thoughts on how retailers could better edit their beauty assortments Unity Marketing...
March 4, 2019

Zoom in on: L’Oréal

L’Oréal saw its best growth in 10 years with 2018 sales up 7.1% like-for-like to €26.9bn. BW...
February 18, 2019
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