Key trends in make-up packaging
BW Confidential examines the key trends shaping make-up packaging development, from new sustainability innovations to cute
The potential of India travel retail
Beauty players are focusing on premiumization to capture the vast opportunities in India’s travel-retail market
Travel retail’s Japan boom
Japanese travel retail is flourishing with a weak yen sparking a tourism boom and driving the country’s appeal as an attractive shopping destination
How Amazon’s prestige beauty business is evolving
An analysis of how big Amazon has become in beauty and its ambitions for premium cosmetics
How digital AI agents will change beauty
BW Confidential explores how the emergence of AI agents could reshape shopping, loyalty programs and brands’ connections with consumers
The potential of the medical aesthetics market
The medical aesthetics market continues to see strong growth, and is likely to attract more interest from mainstream beauty players
Key industry trends from May 2025
A look at some of the key trends hitting the market
Analysis of the global skincare market
The skincare category continues to be tough, but there are also many pockets of growth. BW Confidential analyzes the state of the market
Industry executives on the state of the skincare market
BW Confidential asks four industry players how the market can get consumers buying more skincare and boost the category’s growth?
Top-10 skincare trends
BW Confidential highlights 10 trends hitting the skincare market
Buzzy brands in skincare
A spotlight on five young brands creating a buzz in the skincare category
The state of beauty in China
With consumer spending still in the doldrums and a trade war with the US on the cards, China’s beauty market will continue to be challenged for the foreseeable future
Retail trends in China
Physical stores in China have lost footfall, while in the online world, Tmall continues to lose ground to social selling platforms.
New strategies for China’s beauty market
China has changed, meaning brands need different strategies to deal with the market’s new reality
The impact of local brands on China’s beauty market
How Chinese brands are winning over more consumers and taking share from global players
The impact of Hainan and Korean declines for beauty in travel retail
Declines continue in Hainan and Korean duty free, meaning a more pressing need for a new approach to the business in these markets
How packagers are dealing with make-up slowdown
Packaging players continue to juggle with a slowdown in the mass make-up category, particularly in the US
Perfumer views on AI and trends
BW Confidential asks six top perfumers how they see the impact of AI on fragrance creation, about changes in how they work
US tariffs set to deal blow to beauty
Beauty executives are weighing up the potential impact of US President Donald Trump’s tariff blitz on the industry.
Value of Beauty CEOs meet in Brussels to push for more influence on EU regulations
CEOs from major beauty companies under the umbrella of the Value of Beauty Alliance gathered in Brussels
CEW event highlights shift in French beauty market
Speakers at CEW France’s Beauty Business conference in Paris last Friday underlined key shifts in France’s
Trends in sustainable packaging
BW Confidential pinpoints eight key trends when it comes to making beauty packs more sustainable
How packagers are dealing with increased sustainability challenges
Creating sustainable packaging is becoming more costly, is subject to more regulations and has moved down the priority list for some brands.
How travel retail is performing in the Americas
Travel-retail players are upgrading stores with a stronger focus on niche fragrances. While promotions remain strong, experience-driven
The potential of retail festivals beyond stores
More retailers are launching beauty festivals beyond their stores, and the events are proving a hit among today’s cosmetics enthusiasts
How TikTok Shop is driving beauty
How TikTok Shop has become a major channel for beauty sales, despite uncertainty over its future in the US
The state of US retail
More beauty distribution options have meant increased competition for retail players in the US, while online players thrive
Analysis of the US beauty market
Growth in the US beauty category is expected to slow again this year. But overall, the market is healthy, while fragrance sales continue to surge
Top players on the fragrance industry’s key issues
BW Confidential talks to executives at the leading fragrance creation houses about the 10 key issues impacting the market
The state of the fragrance creation sector 2025
BW Confidential analyzes the key opportunities and challenges for fragrance houses and delves into the major players’ strategies