The Shilla Duty Free partners with ELC for online consultations
Korea’s The Shilla Duty Free has partnered with the Estée Lauder Companies (ELC) to launch one-on-one, digital...September 30, 2022
Sephora Canada adds Afterpay to online shop
LVMH-owned beauty retailer Sephora has expanded its partnership with fintech company Afterpay to introduce ‘buy now, pay...September 30, 2022
TikTok accounts for 45% of social media-driven fragrance purchases, says NPD
Short-video app TikTok accounts for 45% of social media-driven fragrance purchases in the US, according to The...September 29, 2022
DFS partners with Tencent Smart Retail
LVMH-owned travel retailer DFS has partnered with Chinese internet and technology company Tencent Smart Retail. The partnership...September 28, 2022
Social-media buzz from Retail & Tech No 104
BW Confidential checks out what is making a splash on social media: At The Body Shop Natura...September 27, 2022
Social-media trends from Retail & Tech No 104
Currently trending in beauty Monolid eyeliner. There are 2.5k searches on average every month in the US for...September 27, 2022
Tech Bytes from Retail & Tech No 104
The latest tech news to inform and inspire Walmart Land. US retailer Walmart has launched two experiences on...September 27, 2022
Generating sales on TikTok
How brands can generate sales using TikTok There are a lot of question marks about selling on...September 26, 2022
Pinterest to host Beauty School
Social-media platform Pinterest is partnering with beauty brands to launch an in-person beauty event called Beauty School...September 22, 2022
Perfumist partners with French perfumery schools
Fragrance app Perfumist has partnered with three perfumery schools in an initiative that will enable brands to...September 22, 2022
Olaplex launches in metaverse
US-based haircare brand Olaplex has entered the metaverse by launching its virtual employee Kai as an avatar...September 21, 2022
Social-media buzz from Retail & Tech No 103
BW Confidential checks out what is making a splash on social media: Pop culture and campaigns A...September 20, 2022
Social-media trends from Retail & Tech No 103
Currently trending in beauty Cool toned bronzer. On average there are 1.4k online searches for cool toned bronzer...September 20, 2022
Tech Bytes from Retail & Tech No 103
The latest tech news to inform and inspire Mascara Merge. Maybelline has partnered with US-based mobile game developer...September 20, 2022
Robertet launches online buying platform
French fragrance house Robertet has launched an online buying platform for raw materials. The e-Robertet platform aims...September 20, 2022
Maybelline partners with Zynga to launch playable ad
L’Oréal-owned Maybelline has partnered with US-based mobile game developer Zynga to launch an in-game playable ad. Called...September 16, 2022
Social-media buzz from Retail & Tech No 102
BW Confidential checks out what is making a splash on social media: Coty’s TikTok push Beauty company...September 15, 2022
Social-media trends from Retail & Tech No 102
Currently trending in beauty Lazy lipstick. Monthly searches for lazy lipstick in the US are up 149.6% since...September 15, 2022
Tech Bytes from Retail & Tech No 102
The latest tech news to inform and inspire Digital services. US department-store group JCPenney has partnered with beauty...September 15, 2022
Social-media buzz from Retail & Tech No 101
BW Confidential checks out what is making a splash on social media: Longer videos Despite the buzz...September 6, 2022
Social-media trends from Retail & Tech No 101
Currently trending in beauty Corner lip lift. There are 2.9k searches on average in the US every month...September 6, 2022
Tech Bytes from Retail & Tech No 101
The latest tech news to inform and inspire Marketplace moves. UK-based health and beauty retailer Boots is to...September 6, 2022
Boots to launch online marketplace
UK-based health and beauty retailer Boots (WBA) is to launch an online marketplace next spring. The launch...September 6, 2022
Viktor&Rolf launches documentary for Good Fortune fragrance
Viktor&Rolf has launched a new documentary dedicated to its newly launched women’s fragrance, Good Fortune. As reported,...September 5, 2022
e.l.f. Cosmetics launches new apps
US-based e.l.f. Cosmetics has partnered with mobile app and commerce company poq to launch new mobile apps....September 5, 2022
JD Retail revenue up 3.8% in second quarter
Chinese e-commerce player JD.com’s net revenues grew 5.4% year-over-year to $40bn in the second quarter of 2022...September 5, 2022
L’Oréal launches Prada Beauty on Tmall Luxury Pavilion
L’Oréal has launched the Prada Beauty brand on Alibaba’s Tmall Luxury Pavilion. The move comes after L’Oréal...September 2, 2022
Amazon launches beauty on Luxury Stores in Europe
Amazon has launched beauty on its Luxury Stores platform in Europe. The first brand in the beauty...September 2, 2022
Ulta Beauty launches Ultaverse on Roblox
US-based beauty retailer Ulta Beauty has launched an experience on online gaming platform Roblox. Called Ultaverse, the...August 29, 2022
Estée Lauder launches digital badge for Decentraland’s Metaverse Art Week
Beauty brand Estée Lauder is taking part in virtual social world Decentraland’s Metaverse Art Week, running from...August 25, 2022