Social media monitor July 2016
The growth of internet-only cosmetics brands has been a topic of conversation among bloggers who praise these...July 4, 2016
ModiFace launches augmented reality bot for Facebook Messenger
ModiFace, a provider of augmented reality technology for the beauty and medical industries, is launching what it...June 23, 2016
Social media monitor June-July 2016
US mass retailer Target’s move into the natural category, which includes an exclusive collaboration with natural brand...June 22, 2016
Sephora launches The Beauty Board on its French website
Sephora has launched The Beauty Board platform on its French website. The Beauty Board, which already...June 8, 2016
Social media monitor June 2016
Sleep-in or overnight cosmetics products have attracted the interest of bloggers, who would like to see more...June 7, 2016
Social media monitor May-June 2016
Guerlain’s My Supertips collection of five travel-sized products has been praised for its colorful,...May 24, 2016
AS Watson launches social-media campaign and innovation website
Hong Kong-based AS Watson has launched a new social media campaign and a new website based the...May 20, 2016
Elizabeth Arden launches digital campaign
US-based Elizabeth Arden has unveiled a new digital campaign called From the Desk of Liz Arden. The...May 20, 2016
L’Oréal invests in Founders Factory digital start-up incubator
French group L’Oréal has invested in UK-based Founders Factory, a digital incubator, becoming its exclusive partner for...May 12, 2016
IFF teams up with Vapor Communications for digital scent distributor
Flavor and fragrance company IFF has partnered with technology company Vapor Communications to launch a device to...April 28, 2016
How brands need to approach training their staff for the digital world
How brands need to approach training their staff for the digital world As brands make digital...April 26, 2016
Social media monitor April-May 2016
Scandanavian brands have been a hit with bloggers who like the clean or original designs...April 26, 2016
An analysis of online-offline beauty strategies in China
How online-to-offline strategies are developing in beauty and becoming key to sales in brick-and-mortar stores in China...April 22, 2016
How brands in China can better use WeChat
WeChat has become key to doing business in China. BW Confidential explores how brands can better use...April 21, 2016
How beauty brands can better use Instagram
How beauty brands can better use Instagram In the past year consumer engagement and the popularity...April 21, 2016
L’Oréal Paris collaborates with YouTube to launch beauty academy
L’Oréal Paris has teamed up with YouTube to launch a beauty academy called BeautyTube, and a web...April 20, 2016
Feelunique looks to expand in France
UK-based beauty website Feelunique has teamed up with digital agency Extreme Sensio to boost its expansion in...April 19, 2016
AS Watson launches two digital marketing campaigns
Hong Kong-based retail group AS Watson has launched two digital marketing campaigns: a viral video and a...April 15, 2016
LVMH to host luxury lab at Paris startup event
French group LVMH has partnered with Viva Technology Paris, an international event that aims to bring together...April 13, 2016
Social media monitor April 2016
The natural skincare line launched by Gwyneth Paltrow, Goop by Juice Beauty, is liked for its modern...April 12, 2016
L’Oréal Paris to launch skincare website and app
L’Oréal Paris is to launch a new website in June, which aims to aggregate skincare information found...April 1, 2016
Social media monitor March-April 2016
L’Oréal Paris’ oil-infused Color Riche L’Huile Nail Varnish has been described as one of the most interesting...March 30, 2016
AS Watson to launch nine new mobile apps
Hong Kong-based AS Watson Group is to launch nine new mobile apps in Asia this year, thanks...March 14, 2016
An analysis of using social media in launch strategies
More industry players are talking about how the rise of digital is changing their approach to how...March 7, 2016
How make-up brands could improve their social media strategies
How make-up brands could improve their social media strategies While older platforms like YouTube and Facebook...March 3, 2016
Social media monitor March 2016
There is much talk around what bloggers are calling textured lips products—products that give powdered, velvet finishes...March 1, 2016
Social media monitor February-March 2016
Lip masks are predicted to be the next big thing in beauty, according to some bloggers, who...February 16, 2016
Social media monitor February 2016
Beauty mask reviews have invaded social media platforms. The most interesting trends include...January 29, 2016
Social media monitor Jan-Feb 2016
The new shop-in-shop for Korean e-tailer Peach & Lily in Macy’s Flushing, Queens store in New York...January 18, 2016
Social media monitor January 2016
Visitors to NYX Cosmetics’ first stores in California, US have compared the experience and layout to Sephora,...January 5, 2016