How brands in China can better use WeChat
WeChat has become key to doing business in China. BW Confidential explores how brands can better use...April 21, 2016
How beauty brands can better use Instagram
How beauty brands can better use Instagram In the past year consumer engagement and the popularity...April 21, 2016
L’Oréal Paris collaborates with YouTube to launch beauty academy
L’Oréal Paris has teamed up with YouTube to launch a beauty academy called BeautyTube, and a web...April 20, 2016
Feelunique looks to expand in France
UK-based beauty website Feelunique has teamed up with digital agency Extreme Sensio to boost its expansion in...April 19, 2016
AS Watson launches two digital marketing campaigns
Hong Kong-based retail group AS Watson has launched two digital marketing campaigns: a viral video and a...April 15, 2016
LVMH to host luxury lab at Paris startup event
French group LVMH has partnered with Viva Technology Paris, an international event that aims to bring together...April 13, 2016
Social media monitor April 2016
The natural skincare line launched by Gwyneth Paltrow, Goop by Juice Beauty, is liked for its modern...April 12, 2016
L’Oréal Paris to launch skincare website and app
L’Oréal Paris is to launch a new website in June, which aims to aggregate skincare information found...April 1, 2016
Social media monitor March-April 2016
L’Oréal Paris’ oil-infused Color Riche L’Huile Nail Varnish has been described as one of the most interesting...March 30, 2016
AS Watson to launch nine new mobile apps
Hong Kong-based AS Watson Group is to launch nine new mobile apps in Asia this year, thanks...March 14, 2016
An analysis of using social media in launch strategies
More industry players are talking about how the rise of digital is changing their approach to how...March 7, 2016
How make-up brands could improve their social media strategies
How make-up brands could improve their social media strategies While older platforms like YouTube and Facebook...March 3, 2016
Social media monitor March 2016
There is much talk around what bloggers are calling textured lips products—products that give powdered, velvet finishes...March 1, 2016
Social media monitor February-March 2016
Lip masks are predicted to be the next big thing in beauty, according to some bloggers, who...February 16, 2016
Social media monitor February 2016
Beauty mask reviews have invaded social media platforms. The most interesting trends include...January 29, 2016
Social media monitor Jan-Feb 2016
The new shop-in-shop for Korean e-tailer Peach & Lily in Macy’s Flushing, Queens store in New York...January 18, 2016
Social media monitor January 2016
Visitors to NYX Cosmetics’ first stores in California, US have compared the experience and layout to Sephora,...January 5, 2016
Social media monitor December 2015
Many bloggers have commented on Moschino’s latest scent, Fresh Couture. The fragrance,...December 14, 2015
Winona Ryder to feature in Marc Jacobs Beauty ads
LVMH’s Kendo Brands is launching a print and digital campaign for its Marc Jacobs Beauty brand featuring...December 8, 2015
Social media monitor December 2015
Announcements of the first NYX store openings in California, US and Toronto, Canada, have generated excitement in...December 1, 2015
Social media monitor November 2015
News of an Urban Decay pop-up opening in Paris generated excitement among readers online. Bloggers reported huge...November 17, 2015
French start-up creates online shopping mall for luxury brands
French start-up eKoncept has created an online 3D shopping mall dedicated exclusively to luxury brands called Luxe...November 12, 2015
Cacharel unveils participatory ad campaign for Amor Amor fragrance
L’Oréal-owned fragrance brand Cacharel is unveiling a new, participatory ad campaign for its Amor Amor fragrance on...November 5, 2015
Social media monitor November 2015
While beauty bloggers have been eagerly awaiting the beauty launch on Net-a-porter’s sister website The Outnet, some...November 4, 2015
Kao to open store on Tmall Global
Japanese group Kao announced plans to open a store on Tmall Global, a cross-border site for Chinese...November 4, 2015
How growing online sales are impacting the fragrance business
What effect will growing online sales have on brands’ and retailers’ fragrance business? The internet is...October 23, 2015
An analysis of the state of online sales for fragrance
An analysis of the state of online sales for fragrance Online fragrance sales are seeing double-digit growth...October 23, 2015
L’Oréal seals digital training partnership with General Assembly
L’Oréal has signed a partnership agreement with US-based General Assembly, a digital training specialist, for the creation...October 20, 2015
An analysis of digital strategies in travel retail
Digital is crucial to driving traveler footfall and conversion in travel retail. But what could the industry...October 20, 2015
Henkel and Alibaba ink global strategic partnership
German group Henkel has inked a deal with Chinese online retailer Alibaba. Henkel will exclusively introduce...October 20, 2015