Stress tests & COVID-19
In Paris we have spent our first week in confinement. Many retailers have had their first week...March 23, 2020
Industry executives who are driving growth
Five industry executives discuss what needs to be done to drive make-up sales ...March 20, 2020
Playing the game with China
Managing the impact of the COVID-19 outbreak on business is not easy. Apart from the dramatic sales...February 24, 2020
China and the long view
The big question over the past few weeks is to what extent the coronavirus will affect business,...February 10, 2020
The perils of personalization
A string of personalized skincare systems have been unveiled over the past few weeks, from L’Oréal’s Perso...January 27, 2020
BW Confidential revamps Beauty Insight publication
New year, new format. We have begun 2020 with a revamp of our Beauty Insight publication. Instead...January 13, 2020
M&A was a big feature of beauty in 2019
M&A was a big feature of the beauty industry in 2019, with a string of major deals...December 16, 2019
Competition in sustainability
For almost 20 years, beauty ceos’ favorite word has been innovation. But as one industry executive recently...December 2, 2019
Beauty brands in high spirits at TFWA Cannes 2019
The TFWA World Exhibition show in Cannes very often sees beauty brands in high spirits. Travel retail...November 25, 2019
When simple is best
Digital may be the buzzword in beauty today, but does that mean everything needs a hi-tech edge?...November 18, 2019
Online growth still not compensating for difficult brick-and-mortar landscape
Online, along with travel retail, is often cited as one of beauty’s fastest-growing distribution channels. However, for...November 4, 2019
Beauty’s China bulls
More disappointing figures emerged from the Chinese government last week. It reported that GDP for the third...October 21, 2019
Ten years of beauty
Ten years ago, BW Confidential launched its first publication, a digital newsletter designed to provide executives with...October 1, 2019
Online selling platforms attracting major groups’ attention
New online selling platforms are attracting major groups’ attention. Over the past few months, German retail group...September 23, 2019
An eventful first half of the year in beauty
It has been an eventful first half of the year in beauty—at least when it comes to...September 10, 2019
Positioned for growth
There has been a string of negative geo-political and economic news in recent months. Analysts warn that...August 26, 2019
Fragrance landscape set to shift again
The fragrance landscape is set to shift yet again. L’Oréal’s announcement that it would buy the Mugler...July 8, 2019
Augmented Reality set to grow in beauty
Augmented reality (AR) is set to make its way into more areas of the beauty industry. It...June 24, 2019
Retailers and brands team up
There has been a clear trend for retailers and brands to work closer together, especially to co-create...June 10, 2019
What’s next for Natura?
The beauty market saw a major deal last week with Brazilian company Natura’s acquisition of Avon. The...May 27, 2019
China and digital key drivers for beauty
China and digital are two of the key drivers for beauty. These two areas are explored in-depth...May 14, 2019
Beyond consumer centricity
Few would call into question the importance of listening to consumers. And with advances in Artificial Intelligence...April 29, 2019
Taking back control
Social media has enabled companies to talk directly to their customers, gain consumer insights and helped small...April 15, 2019
Beauty and the importance of services
If the industry needed any more convincing about the importance of services, it should take a look...April 1, 2019
Bright spots in the beauty market
If 2019 ends up like 2018, beauty executives are in for a good year it would seem. French...March 19, 2019
Beauty & the digital transformation
Most companies these days say that they are in the midst of a digital transformation. But there...March 4, 2019
A new direct-to-consumer route to market?
Last week it emerged that furniture company Ikea was considering teaming up with rival brands to create an...February 18, 2019
Digital may be good for business, but it also means much uncertainty
Digital has been credited with boosting the beauty market. At his New Year address to the press in...February 4, 2019
BW Confidential unveils new-look Beauty Insight
The market has changed. So have we. Today we bring you our new-look Beauty Insight, which we...January 21, 2019
Nervousness over China continues
Nervousness over China continues. The country, which is embroiled in a trade war with the US and...January 9, 2019