Country Reports

China’s Douyin sales drive

How social-media platform Douyin is evolving as a sales platform Douyin, known in the West as the...
May 22, 2023

Brick-and-mortar trends in China

Florasis opened a megastore in Hangzhou Despite the pandemic, there has been new interest in brick-and-mortar stores...
May 22, 2023

The state of beauty in China

  BW Confidential analyzes how beauty companies are preparing for a return to growth in China, what...
May 9, 2023

The state of beauty in the US

  The US beauty market continues to perform well, with a boom in fragrance and the comeback...
April 17, 2023

The state of US retail

New concepts, the expansion of specialty stores and keener interest in cosmetics from mass players bodes well...
April 17, 2023

Market watch: India & online sales

Beauty e-commerce sales soared during the pandemic in India. And as the country recovered from Covid, the...
September 26, 2022

China’s social commerce trends

How livestreaming and gaming are evolving as selling channels in China As e-commerce continues to fuel China’s...
June 15, 2021