BW Confidential provides news, commentary and analysis to a global audience of beauty executives. BW Confidential targets high-profile industry executives and delivers your advertising message to retail buyers, distribution agents, ceos, export and marketing managers at major brands around the world. BW Confidential enables you to connect with your clients and extend your reach. 
BW Confidential’s offer consists of:
-News headlines published daily on
-This Week in Beauty, a weekly recap of the news + a 1-minute video highlighting the week’s headlines
-Beauty Insight, sent to subscribers by email in PDF format every two weeks
-Print magazines sent to subscribers and distributed at major international trade shows and events
-Special Collector’s Guides, published once a year

Our aim

BW Confidential aims to delve deeper into the issues shaping the market and determine what they mean for you and the industry. As an opinion leader we are committed to delivering analysis and commentary in a critical and independent spirit that you won’t find anywhere else.


In the fast-evolving beauty market BW Confidential provides:

  • reliable and inspiring information and analysis
  • results-oriented communication tools reaching a wide and qualified audience

To find out more about advertising opportunities in BW Confidential, contact our sales department:

Tel: +33 1 74 63 49 60