Social-media trends from Retail & Tech No 18
Currently trending in beauty Aloe vera hair masks. On average, there are 5,400 searches for aloe vera hair...October 27, 2020
Social-media trends from Retail & Tech No 17
Currently trending in beauty Facial mists. These products have gained popularity thanks to their on-the-go, easy-to-use format....October 20, 2020
Social-media trends from Retail & Tech No 16
Currently trending in beauty Goat milk soap. On average there are 38,300 searches for goat milk soap in...October 20, 2020
Social-media trends from Retail & Tech No 15
Currently trending in beauty Hemp seed oil. Social-media users have taken to posting product reviews of hemp seed...October 7, 2020
Social-media trends from Retail & Tech No 14
Currently trending in beauty Hand serums. Hand serums continue to grow in popularity, due to frequent hand...September 29, 2020
Social-media buzz from Retail & Tech No 13
BW Confidential checks out what is making a splash on social media: Slugging Social-media users have recently...September 23, 2020
Social media trends from Retail & Tech No 13
Currently trending in beauty Salicylic acid & make-up brush sponge cleaners. As consumers look for ways to...September 23, 2020
Social-media buzz from Retail & Tech No 12
BW Confidential checks out what is making a splash on social media: 10 seconds vs 2 hours...September 16, 2020
Social-media trends from Retail & Tech No 12
Currently trending in beauty Gradient lips. TikTok users have taken to the trend, which is similar to...September 16, 2020
Social-media trends from Retail & Tech No 11
Currently trending in beauty Eyebrow wax pens. Consumers have taken to eyebrow wax pens due to their...September 8, 2020
Social-media trends from Retail & Tech No 10
Currently trending in beauty Eyelash conditioner. The product generates 1.8k searches in the US every month, and...September 3, 2020
Social-media trends from Retail & Tech No9
Currently trending in beauty Indian Healing Clay. The skincare product, which boasts a deep-pore cleanse, has been...July 28, 2020
Trends from Retail & Tech No8
Currently trending in beauty Lip oil. The product is gaining in popularity as it blurs the boundaries...July 20, 2020
Social media trends from Retail & Tech No7
Currently trending in beauty Florals. Users have taken the summertime floral theme to their make-up. Some have...July 13, 2020
Trends from Retail & Tech No 6
Currently trending in beauty Vitamin C serum. There has been a surge in interest when it comes...July 6, 2020
Trends from Retail & Tech No5
Currently trending in beauty Make-up tool hacks. Products that mimic make-up techniques in an easy-to-use, quick format...June 29, 2020
Trends from Retail & Tech No 4
Currently trending in beauty Facial steamers. Online searches for the skincare accessory, which produces steam to open...June 22, 2020
Trending from Retail & Tech No3
Currently trending in beauty The Vogue challenge. The social-media challenge features users editing photos to appear on...June 15, 2020
Trending on social media from Retail & Tech No2
Currently trending in beauty #yearbook2020. TikTok launched a creative effect that mimics high school yearbook photos, allowing...June 9, 2020
Trending on social media from Retail & Tech No 1
Currently trending in beauty Hair oil. Online search for the term grew 71.4% in the week ending...June 2, 2020
Trends from Beauty Insight n°208
Currently trending in beauty Hand masks. Online searches for the term grew 606.4% in March compared to...May 18, 2020
Trends from Beauty Insight n°207
Currently trending in beauty Nail products. Online searches for ‘DIY gel nail’ and ‘manicure kit’ grew 456%...April 20, 2020
Social media: What people want in make-up
BW Confidential listens in on social platforms to discover what consumers want and don’t want from their make-up...April 8, 2020
Trends from Beauty Insight n°206
Currently trending in beauty #stayhome. As of March 24, the stay home hashtag amassed some 2.8 million...April 6, 2020
Packaging Personalization: Areas for growth
A focus on four key areas set to grow when it comes to packaging personalization DIY...March 30, 2020
Guest column: C-Ways associate director Grégoire Mialet
In our guest column, marketing consultancy C-Ways associate director Grégoire Mialet outlines key trends in the beauty...March 27, 2020
Trends from Beauty Insight n°205
Currently trending in beauty The 70s. Silver eyeshadow, glossy pink lips and loose waves are the go-to...March 23, 2020
Trends from Beauty Insight n°204
Currently trending in beauty A lighter base. Consumers are increasingly trying out more minimalist face make-up. Recent...February 24, 2020
Trends from Beauty Insight n°203
Currently trending in beauty Lip masks. From Bite beauty’s new, vegan Agave+ Intensive Lip Mask to KNC...February 10, 2020
Sephora France’s new TikTok account gains traction
Sephora France’s just-launched account on video-based social-media platform TikTok has already racked up 25.2k followers and 318.7k...January 27, 2020