Fiabila unveils nail trends and focus for 2025 and beyond

 

French nail polish formulator has restructured its product offer for 2025 and beyond.

The company claims its nail products are based on responsibly sourced components, plant-based formulas with ingredients from natural origin (up to 86% for nail polishes), water-based formulas and breathable and natural light-reactive formulas.

The company’s 2026-2027 campaign is based on six trends, each with an adapted product offer. Among them is skinification with a focus on holistic nail care and featuring a range of primers tailored to the type of nail – for brittleness, growth and appearance, for example.

Another focus is active ingredients. The company is looking to increase the concentration of active ingredients not only in its nailcare formulas, but also in color and care products,

Fiabila also highlights its Stick & Grip technology, which is at the center of its Color Fuse Priming Serum. The technology means color can be applied to the Hexanal and AHA-enriched primer, chemically fusing with it to form a single layer of long-lasting polish.

In addition, the company presented its Sun’sational Nail Bronzer, a formula that gives nails a sun-kissed glow while acting as a protective shield, similar to the “sun-kissed radiance” property of make-up formulas.

Fiabila named Filippo Manucci as its new CEO in March 2024.