BW Confidential unveils new-look Beauty Insight

Today we bring you our new-look Beauty Insight, which we hope will be your smart read to what is impacting beauty

The market has changed. So have we. Today we bring you our new-look Beauty Insight, which we hope will be your smart read to what is impacting beauty.

We have revamped our content to highlight key retail innovations inside and outside beauty; to pinpoint the latest developments in technology that you should be aware of; to spotlight tomorrow’s beauty trends and to uncover the brands and companies forging new business models. We look to bring you all of this in a bite-sized and easy-to-digest format. We have partnered with San Francisco-based Tribe Dynamics, which will provide us with exclusive information about beauty trends on social media in each issue. We have put increased focus on travel retail and teamed up with the industry’s top data providers and marketing companies to deliver insights on the channel. We have put the focus on making the layout clearer and easier to read. The content is more interactive with multiple links to our website for further reading on the subjects covered in each issue.

We have implemented many changes, but what will stay the same is our commitment to providing independent commentary and analysis that you won’t find anywhere else. We continue to stress our strong international outlook and our focus on delivering clear, to-the-point information, rather than corporate spin.

This revamp is part of our effort to stay on the pulse of the market so you can too.

This effort includes the launch last year of our news digest This Week in Beauty and our 1-minute news video, our reinforced news coverage on our website and our print arm, which includes our magazines, guides and travel retail specials.

We welcome your comments and feedback.

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