Social media monitor December 2015
Many bloggers have commented on Moschino’s latest scent, Fresh Couture. The fragrance,...December 14, 2015
Winona Ryder to feature in Marc Jacobs Beauty ads
LVMH’s Kendo Brands is launching a print and digital campaign for its Marc Jacobs Beauty brand featuring...December 8, 2015
Social media monitor December 2015
Announcements of the first NYX store openings in California, US and Toronto, Canada, have generated excitement in...December 1, 2015
Social media monitor November 2015
News of an Urban Decay pop-up opening in Paris generated excitement among readers online. Bloggers reported huge...November 17, 2015
French start-up creates online shopping mall for luxury brands
French start-up eKoncept has created an online 3D shopping mall dedicated exclusively to luxury brands called Luxe...November 12, 2015
Cacharel unveils participatory ad campaign for Amor Amor fragrance
L’Oréal-owned fragrance brand Cacharel is unveiling a new, participatory ad campaign for its Amor Amor fragrance on...November 5, 2015
Social media monitor November 2015
While beauty bloggers have been eagerly awaiting the beauty launch on Net-a-porter’s sister website The Outnet, some...November 4, 2015
Kao to open store on Tmall Global
Japanese group Kao announced plans to open a store on Tmall Global, a cross-border site for Chinese...November 4, 2015
How growing online sales are impacting the fragrance business
What effect will growing online sales have on brands’ and retailers’ fragrance business? The internet is...October 23, 2015
An analysis of the state of online sales for fragrance
An analysis of the state of online sales for fragrance Online fragrance sales are seeing double-digit growth...October 23, 2015
L’Oréal seals digital training partnership with General Assembly
L’Oréal has signed a partnership agreement with US-based General Assembly, a digital training specialist, for the creation...October 20, 2015
An analysis of digital strategies in travel retail
Digital is crucial to driving traveler footfall and conversion in travel retail. But what could the industry...October 20, 2015
Henkel and Alibaba ink global strategic partnership
German group Henkel has inked a deal with Chinese online retailer Alibaba. Henkel will exclusively introduce...October 20, 2015
Coty to acquire digital marketing firm Beamly
US-based beauty group Coty is to acquire digital marketing firm Beamly for an undisclosed sum. Based...October 20, 2015
Better beauty websites
How beauty brands and retailers can improve their websites and e-commerce business A number of innovative...October 19, 2015
The trend for retail as the third space
An analysis of the trend for retail as the third space and what it could mean for...October 19, 2015
An analysis of connected stores
There is much talk about the connected store. BW Confidential analyzes what it means for beauty ...October 19, 2015
An analysis of online beauty retailing in Russia
How online sales of cosmetics and fragrance are set to grow in Russia The e-commerce...October 15, 2015
Beauty brands and user-generated content
An analysis of the importance of user-generated content and how it can help brands increase sales and...October 14, 2015
L’Oréal Paris launches Editor-in-Gloss contest
L’Oréal Paris has launched a contest in the US to find its first-ever guest editor. The...October 2, 2015
An analysis of Amazon’s luxury beauty business development
There has been much talk about Amazon’s impact on the cosmetics and fragrance market. BW Confidential analyzes...October 1, 2015
Social media monitor October 2015
Clown Contouring, a color blending and contouring technique dubbed ‘Clown Color Correct Highlight & Contour’ by vlogger...September 29, 2015
Social media monitor September 2015
Neutrogena has created quite a media buzz following a collaboration with Brazilian magazine Caras, which offered readers...September 23, 2015
Michelle Phan’s Ipsy raises $100m in funding
Beauty subscription service and online community Ipsy has raised $100m in Series B funding from investment firms...September 15, 2015
Social media monitor August 2015
US brand BeautyRX’s Peel Bar is said to be changing the game in skincare peels. Located in...August 25, 2015
Alibaba Group and Unilever sign partnership
Consumer-goods group Unilever has inked a deal with Chinese internet company Alibaba that is intended to enable...July 21, 2015
Estée Lauder names blogger as new ambassador
The Estée Lauder brand has appointed blogger Irene Kim as its global beauty contributor. Of Korean origin,...July 15, 2015
Social media monitor July 2015
Custom blending fragrance brands like Fred Segal’s The Blend Custom Fragrance Kit have created...July 7, 2015
Social media monitor June-July 2015
News of Johnny Depp fronting a fragrance campaign for Dior has swept the media and blogs. The...June 24, 2015
Social media monitor June 2015
Face Lace, a brand that creates patterns to be applied to the face, has generated curiosity over...June 9, 2015