Better beauty websites
How beauty brands and retailers can improve their websites and e-commerce business A number of innovative...October 19, 2015
The trend for retail as the third space
An analysis of the trend for retail as the third space and what it could mean for...October 19, 2015
An analysis of connected stores
There is much talk about the connected store. BW Confidential analyzes what it means for beauty ...October 19, 2015
An analysis of online beauty retailing in Russia
How online sales of cosmetics and fragrance are set to grow in Russia The e-commerce...October 15, 2015
Beauty brands and user-generated content
An analysis of the importance of user-generated content and how it can help brands increase sales and...October 14, 2015
L’Oréal Paris launches Editor-in-Gloss contest
L’Oréal Paris has launched a contest in the US to find its first-ever guest editor. The...October 2, 2015
An analysis of Amazon’s luxury beauty business development
There has been much talk about Amazon’s impact on the cosmetics and fragrance market. BW Confidential analyzes...October 1, 2015
Social media monitor October 2015
Clown Contouring, a color blending and contouring technique dubbed ‘Clown Color Correct Highlight & Contour’ by vlogger...September 29, 2015
Social media monitor September 2015
Neutrogena has created quite a media buzz following a collaboration with Brazilian magazine Caras, which offered readers...September 23, 2015
Michelle Phan’s Ipsy raises $100m in funding
Beauty subscription service and online community Ipsy has raised $100m in Series B funding from investment firms...September 15, 2015
Social media monitor August 2015
US brand BeautyRX’s Peel Bar is said to be changing the game in skincare peels. Located in...August 25, 2015
Alibaba Group and Unilever sign partnership
Consumer-goods group Unilever has inked a deal with Chinese internet company Alibaba that is intended to enable...July 21, 2015
Estée Lauder names blogger as new ambassador
The Estée Lauder brand has appointed blogger Irene Kim as its global beauty contributor. Of Korean origin,...July 15, 2015
Social media monitor July 2015
Custom blending fragrance brands like Fred Segal’s The Blend Custom Fragrance Kit have created...July 7, 2015
Social media monitor June-July 2015
News of Johnny Depp fronting a fragrance campaign for Dior has swept the media and blogs. The...June 24, 2015
Social media monitor June 2015
Face Lace, a brand that creates patterns to be applied to the face, has generated curiosity over...June 9, 2015
Social media monitor June 2015
The trend for selfies has been driving new trends in beauty, say bloggers, and inspiring...May 27, 2015
Nocibé launches online tailor-made fragrance service
French perfumery retailer Nocibé is to launch a tailor-made fragrance creation service on its website for Mother’s...May 18, 2015
Sephora opens store on Chinese online platform JD.com
LVMH-owned Sephora has opened a flagship store on Chinese online platform JD.com in a move that should...May 13, 2015
Social media monitor May 2015
UK-based Eyeko’s Bespoke Mascara Wardrobe bar at Harvey Nichols has been called a clever way of tapping...April 28, 2015
An analysis of e-commerce in China
How e-commerce is set to develop for beauty in the country With half of the population...April 28, 2015
Beauty brands and social media
How effective are brands’ social media strategies and how can they be improved It’s only been...April 28, 2015
Into The Gloss blog harnesses digital reach to create product line
The Into The Gloss blog reportedly converted 28,000 of its Instagram followers into Glossier customers Soon...April 23, 2015
Lancôme launches digital contest for 80th anniversary
L’Oréal-owned Lancôme has launched a global digital contest in celebration of its 80th anniversary. Called You...April 21, 2015
Social media monitor April 2015
Estée Lauder’s make-up collection created with fashion brand Courrèges has intrigued bloggers, with many saying...April 15, 2015
Foreo to launch 3D printing make-up device
Swedish beauty device manufacturer Foreo is gearing up for the launch of what it...April 2, 2015
Social media monitor April 2015
Korean brand SU:M37’s Miracle Rose Cleansing Stick has wowed the social media sphere. The...March 31, 2015
Net-A-Porter to merge with YOOX
Luxury-goods group Richemont, owner of The Net-A-Porter Group, has announced its intention to merge the online luxury...March 31, 2015
OPI launches ColorChat app
Coty-owned nail lacquer brand OPI is launching ColorChat, an app offering an alphabet made up...March 27, 2015
An analysis of online beauty sales in Brazil
An analysis of Brazil’s growing online sales channel As in other emerging markets such as China,...March 11, 2015