An analysis of brands’ digital advertising strategies
An analysis of how brands’ digital advertising strategies are performing and what they could do better ...March 9, 2015
Occasion digital marketing key for Chinese consumers
The importance of occasion marketing for prestige brands in China was highlighted at the China Connect conference,...March 6, 2015
Sephora US creates Innovation Lab to tap new digital ideas
LVMH-owned Sephora US launched a new program called Innovation Lab, which aims to promote new ideas in...March 6, 2015
Sephora US launches contouring app
Sephora has partnered with tech company Map My Beauty to create Pocket Contour Class, a...March 5, 2015
Firmenich sells Osmoz to French digital agency
Fragrance house Firmenich has sold its fragrance-themed website Osmoz to French digital agency The Twelve. The agency...March 3, 2015
Lancôme USA creates personalized looks online
Lancôme USA has partnered with retail personalization company RichRelevance to create an online tool that provides its...March 3, 2015
Social media monitor March 2015
A new phenomenon on Instagram called #EOTD, an abbreviation of eye of the day, has been taking...March 3, 2015
Make-up brands and social media
How make-up brands can better harness the power of social media and avoid its pitfalls Of...February 26, 2015
Social media monitor February 2015
News of US group Markwins’ acquisition of Bonne Bell and Lip Smacker has been...February 17, 2015
Revlon launches shareable Valentine’s Day e-card
US-based Revlon teamed up with Google to launch an animated, shareable Valentine’s Day e-card. Using Google technology,...February 17, 2015
Travel retailers need to do more on digital, says study
Airports, travel retailers and brands need to do more when it comes to digital to inform travelers...February 11, 2015
Social media monitor February 2015
Korean brand Berrisom’s My Lip Tint Pack is expected to start a new...February 3, 2015
Social media monitor January 2015
Lady Gaga’s collaboration with Shiseido—the pop star was named the face of the brand in Japan—has created...January 20, 2015
Dr.Ci:Labo and Shiseido top L2’s Japan Beauty Digital IQ Index
Local beauty brands scored higher than their global counterparts in L2’s Japan Beauty Digital IQ Index. Some...January 7, 2015
Beauty blogger review January 2015
UK-based Rodial has created a buzz on the web following the launch of its...January 6, 2015
Beauty blogger review December 2014
The new Tom Ford lipstick collection, Lips & Boys, has been...December 17, 2014
Beauty blogger review December 2014
Estée Lauder Companies’ (ELC) acquisition of Le Labo has some fans worried that the indie fragrance brand...December 3, 2014
Beauty blogger review November 2014
Comments regarding Coty’s impending acquisition of French make-up brand Bourjois highlight fears that the brand’s formulas or...November 19, 2014
Beauty and omni-channel strategies
With the rise of online sales, omni-channel has become a buzzword in the industry. But just how...October 30, 2014
Beauty and technology
A spotlight on new advances in technology that are likely to change how beauty products are manufactured,...October 29, 2014
Communication strategies of the future
Technology, the internet and social media will continue to change what brands’ advertising and marketing campaigns will...October 29, 2014
The future of big data
Big data is set to change how consumers shop, how retailers work and how brands launch ad...October 28, 2014
Beauty blogger review October 2014
The latest innovations in the foundation category have been causing a buzz on the blogs. Diorskin...October 22, 2014
Getting a better grip on big data
How the industry can get a better grip on big data Big data has become a...October 16, 2014
Avon re-launches e-commerce site
US-based direct seller Avon has launched a redesigned version of its e-commerce website, Avon.com, in a bid...October 9, 2014
Beauty blogger review October 2014
Bloggers are taking interest in the emergence of 3D make-up trends, which include 3D decorations for nails...October 8, 2014
Beauty blogger review September 2014
US drugstore chain Walgreens’ purchase of the remaining shares of UK drugstore operator Alliance Boots has...September 24, 2014
Beauty blogger review August 2014
A popular product trend that is showing up on blogs is the blur cream, which is...August 27, 2014
Beauty blogger review July 2014
A tweet about Estée Lauder’s EE Cream has caused a buzz on the blogosphere. Although the product...July 9, 2014
Beauty blogger review June 2014
The launch of a new make-up collection from Gucci this September is generating buzz in the blogosphere....June 25, 2014