Analysis

How TikTok Shop is driving beauty

How TikTok Shop has become a major channel for beauty sales, despite uncertainty over its future in the US

February 24, 2025

The state of US retail

More beauty distribution options have meant increased competition for retail players in the US, while online players thrive

February 24, 2025

Analysis of the US beauty market

Growth in the US beauty category is expected to slow again this year. But overall, the market is healthy, while fragrance sales continue to surge

February 24, 2025

Beauty World Guide 2024-2025: Saudi Arabia

Consumer demand for fragrance and cosmetics in Saudi Arabia continues to grow, but the country’s lack of stores risks holding back the market’s development

December 20, 2024

Beauty World Guide 2024-2025: India

More companies are looking to get a bigger slice of India’s growing beauty market, thanks to increasing disposable income

December 20, 2024

Beauty World Guide 2024-2025: Europe



Beauty in Western Europe is performing well, even though there are some signs of post-Covid growth rates normalizing

December 20, 2024

Beauty World Guide 2024-2025: Brazil

Brazil’s prestige beauty category has seen strong growth so far in 2024, while the beauty market as a whole has recovered its top three

December 20, 2024

Beauty World Guide 2024-2025: Japan

Japan’s beauty market is benefiting from a return of tourists, while Korean brands are making gains in the sector

December 20, 2024

Beauty World Guide 2024-2025: China

The beauty sector in China continued to see steep declines this year. Industry players need to adapt their approach to changes in the market

December 20, 2024