Fragrance House Guide 2023

BW Confidential’s annual Fragrance House Guide is a who’s who of the industry’s key fragrance houses

September 20, 2023

China’s Douyin sales drive

How social-media platform Douyin is evolving as a sales platform Douyin, known in the West as the...
May 22, 2023

Brick-and-mortar trends in China

Florasis opened a megastore in Hangzhou Despite the pandemic, there has been new interest in brick-and-mortar stores...
May 22, 2023

The state of beauty in China

  BW Confidential analyzes how beauty companies are preparing for a return to growth in China, what...
May 9, 2023

The state of beauty in the US

  The US beauty market continues to perform well, with a boom in fragrance and the comeback...
April 17, 2023

The state of US retail

New concepts, the expansion of specialty stores and keener interest in cosmetics from mass players bodes well...
April 17, 2023

Beauty World Guide 2022-2023

  BW  Confidential’s annual Beauty World Guide is out today. The Beauty World Guide is a unique...
December 14, 2022

Generating sales on TikTok

How brands can generate sales using TikTok There are a lot of question marks about selling on...
September 26, 2022