Analysis

Zoom in on: Digital & HR

Sarah Willersdorf, partner and managing director at Boston Consulting Group, discusses how digital is changing human resources...
April 29, 2019

How to capture the US traveler

A change of mindset is needed to capture US shoppers and give a much-needed boost to conversion...
March 19, 2019

The latest make-up trends

An overview of the key trends to come in color cosmetics Practical products Consumers continue to look...
March 19, 2019

Digital developments in the GCC

An analysis of how digital has impacted the GCC market in terms of e-commerce and social media...
March 19, 2019

How beauty in the GCC is performing

The GCC’s beauty market continues to be challenging. BW Confidential analyzes how companies are dealing with the...
March 17, 2019

Zoom in on: Better editing assortment

Two industry observers reveal their thoughts on how retailers could better edit their beauty assortments Unity Marketing...
March 4, 2019

Zoom in on: L’Oréal

L’Oréal saw its best growth in 10 years with 2018 sales up 7.1% like-for-like to €26.9bn. BW...
February 18, 2019
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