Burberry partners with Tencent to open social-retail store in China

Burberry's Shenzhen store (Courtesy of Burberry)

British fashion brand Burberry has partnered with Chinese tech company Tencent to open what it calls luxury’s first social retail store in Shenzhen, China.

The 539m2 (5,800ft2) store is powered by Tencent technology and aims to brings social-media content to...

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