Boticàrio opens new store concept with personalized fragrance options

The Scent Lab, where shoppers can create personalized fragrances

Brazil-based Grupo Boticário has opened a new concept store for its Boticàrio brand that allows shoppers to create their own personalized scent and features an Artificial Intelligence (AI)-based fragrance finder tool.

The 230m2  (2,475ft2) store, called the Boticário Lab is...

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