Lancôme launches Hainan takeover

Lancôme pop-up at Sanya Haitang Bay Duty Free Mall

Lancôme Travel Retail Asia Pacific has partnered with China Duty Free Group (CDFG) to launch a digitally-driven campaign highlighting the brand’s new Clarifique Dual Essence across three different Hainan duty-free centers.

Called “Aurora Light Journey,” the campaign includes a pop-up...

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